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Think beyond compensation to benefits that can help you avoid burnout

New doctors are more likely to work for employers rather than for themselves. As we previously reported, 2016 marked the first year in which less than half of practicing physicians (just over 47 percent) owned their own practice. Nearly a third of doctors (32.8 percent) worked for hospital-owned practices or were employed directly by a hospital in 2016, according to the most recent American Medical Association (AMA) data. That number is expected to increase, since millennial doctors prefer careers as employees rather than as owners.Read More

Seasonal displays, promotions, and charitable giving are great ways to boost business this time of year

The holiday season is in full swing. While an optical or medical practice may not be the first place holiday shoppers think of when looking for gifts, there’s no reason you can’t get in on the retail action. Winter can be a great time to boost sales, get rid of old inventory, and encourage patients to use up their health care spending accounts before they expire. It’s also a great time of year for charitable giving.Read More

The growing role of voice assistants in health care

Judging by the number of commercials advertising “smart speakers,” voice technology is going to be big this holiday season. In 2017, almost 44 million voice assistants were sold, and these devices are penetrating the U.S. market even faster than smartphones. Retailers are banking on consumers wanting to ask Siri, Alexa, or Google Assistant, “What’s the weather like today?”Read More

New technology is on the horizon that can help you streamline your practice

New technologies are emerging that will transform ophthalmology and optometry. They may not be the ones that are on your radar, however. “While the eye care world has been fixated on telemedicine and online eye exams, robots are set to impact our 21st century world,” wrote Thomas A. Wong, O.D. in the Optometry Times.Read More