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Wintertime Marketing Strategies for Your Practice

Kristen Shaab

on

Medical Marketing

Seasonal displays, promotions, and charitable giving are great ways to boost business this time of year

The holiday season is in full swing. While an optical or medical practice may not be the first place holiday shoppers think of when looking for gifts, there’s no reason you can’t get in on the retail action. Winter can be a great time to boost sales, get rid of old inventory, and encourage patients to use up their health care spending accounts before they expire. It’s also a great time of year for charitable giving.Read More

Hey, Google: How Are Doctors Using Voice Technology?

Jordan Sopher

on

Technology & the Internet

The growing role of voice assistants in health care

Judging by the number of commercials advertising “smart speakers,” voice technology is going to be big this holiday season. In 2017, almost 44 million voice assistants were sold, and these devices are penetrating the U.S. market even faster than smartphones. Retailers are banking on consumers wanting to ask Siri, Alexa, or Google Assistant, “What’s the weather like today?”Read More

Robotics in Eye Care

Dr. Paul Karpecki

on

Industry News, Technology & the Internet

New technology is on the horizon that can help you streamline your practice

New technologies are emerging that will transform ophthalmology and optometry. They may not be the ones that are on your radar, however. “While the eye care world has been fixated on telemedicine and online eye exams, robots are set to impact our 21st century world,” wrote Thomas A. Wong, O.D. in the Optometry Times.Read More

Doctor Burnout Is Still a Problem

Michael Sopher

on

Work-Life Balance

A new look at creative solutions to achieve better work-life balance and patient outcomes

Burnout continues to be a widespread problem among doctors. Medscape’s 2018 Physician Lifestyle Report polled over 15,000 U.S. physicians from 29 specialties and found that 42 percent said they feel burned out. Another 15 percent reported feeling depressed, and 14 percent of all doctors surveyed said they feel both burned out and depressed.

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Is Public Service Loan Forgiveness Too Good to Be True?

Smitha Gopal

on

Industry News, Work-Life Balance

The program that promised to reduce doctors’ student debt is falling short

The median cost of attending a four-year public medical school is more than $240,000. Private medical school fees can exceed $340,000, according to the Association of American Medical Colleges (AAMC). Most medical students rely heavily on financial aid to fund their education. The median education debt for new med school grads is $180,000, with 14 percent of graduates starting their residency owing $300,000 or more.Read More