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Using visuals helps overcome numeracy issues and improves understanding

The COVID-19 pandemic and the U.S. election have shone a spotlight on a stark fact: many people struggle with numbers. It’s understandable that the daily barrage of statistics would cause confusion, given that only 9 percent of U.S. adults have proficient numeracy, or the ability to understand and interpret numbers, according to data from the U.S. Department of Education.Read More

Vision simulators bridge the gap between what patients say and what they want 

 When a patient schedules a consultation for LASIK or cataract surgery, an eye doctor is faced with a daunting task. The doctor must: 

  • gather clinical data
  • gain an understanding of the patient’s personality and visual preferences 
  • make recommendations, and 
  • explain several complex concepts in a way patients can understand

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How an Ohio eye care practice increased patients, surgeries, and online ratings with Rendia

Like many eye care practices, Northeast Ohio Eye Surgeons was used to doing patient education a certain way. “Our practice was almost completely paper-based,” said COO Katie L. Greiner, O.D. “We would send mailers to educate patients, and the lobby was full of brochures on different procedures and conditions. It was very old-fashioned.”Read More

Are you overlooking these ways to engage more patients remotely?

The use of telehealth skyrocketed during the COVID-19 pandemic, as both patients and doctors rapidly adopted the technology to minimize exposure risk while maintaining patients’ health. Telemedicine will likely wane after the height of the pandemic, experts predict, but usage will remain higher than before.Read More

Use visual tools to explain this treatment option to patients

The COVID-19 pandemic has had a negative impact on our eyes. Dry eye disease (DED) symptoms have risen, largely due to the increased use of screens as more of us are working and learning remotely, as well as the wearing of face masks. Ill-fitting masks can expose the eyes to a constant flow of exhaled air, causing a rapid evaporation of tears.Read More