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Awareness and education are key to supporting caregivers, who play a major role in health care

There is one aspect of health care that greatly impacts patient care, yet is often overlooked: caregiver engagement. There are more than 40 million unpaid caregivers of adults ages 65 and older in the U.S., according to Pew Research. Of that group, nine in 10 are family members providing care for an aging relative, often a parent. Read More

A patented in-office procedure plus at-home care gives patients relief from this common condition

Blepharitis is one of the most common eye conditions, and yet it is one of the most under-diagnosed. Why? First, like dry eye or allergies, blepharitis symptoms can be mild or easily mistaken for other issues. So patients may dismiss symptoms, not knowing there’s a name or treatment for what they’re experiencing. Second, blepharitis—by definition, inflammation of the eyelids—often isn’t diagnosed until it is severe, which involves debris or discharge on the lashes.  Read More

The psychology behind why giveaways and gifts work 

 Is gifting patients stress balls branded with your name an effective way to build loyalty? Do giveaways on your Facebook page influence patients to promote your practice? It can be hard to know what strategies are worth your time and expense. Before you order a case of eyeball lollipops for your eye care practice, let’s take a look at the psychology behind patient loyalty and practice marketing. In a few simple steps, you’ll be on your way to more engaged patients and hopefully new-patient referrals as well.  Read More

Be proactive about patient intakes and screening to identify those at risk

In July, the U.S. Congress passed legislation to extend coverage of health care costs for rescue workers and victims of the Sept. 11, 2001, terrorist attacks. The bill will fund all current and future medical claims from 9/11 survivors through 2092, as well as residents who lived near the World Trade Center in New York City, the Pentagon in Washington, D.C., and Shanksville, Pa., where United Flight 93 crashed, reported the Wall Street JournalRead More

What to consider when evaluating office space, signing a lease, and attracting patients

Deciding where to open a medical practice or launch a new location is a big decision that ultimately affects the success of your business. In our first post on this topic, Opening a New Practice Location? What You Should Know, we covered how to research a community, assess the competition, and identify how to best serve your ideal patients. In Part 2 of this post, we’ll discuss some specifics of choosing office space, negotiating a lease, and how to design your space to work best for your practice.Read More