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Protecting Your Practice During Coronavirus (COVID-19)

Kristen Shaab

on

Medical Marketing, Patient Engagement, Practice Management

How to keep your practice’s future secure while staying connected with patients

The U.S. now has more confirmed cases of Coronavirus Disease 2019 (COVID-19) than any other country. Not only is the global pandemic presenting new public health challenges daily, it also is forcing medical practices into uncharted territory. How can doctors stay connected to their patients during this time? How can you continue to provide care and services to patients? How can small or solo practices, like other small businesses, weather this crisis and prepare for the future? Read More

Staying Connected With Patients During Coronavirus (COVID-19)

Katie Moyer

on

Patient Engagement, Practice Management

Easy ways to share clear, trusted health content remotely

As Coronavirus Disease 2019 (COVID-19) continues to spread across multiple continents and throughout the U.S., most medical practices are feeling the impact of this global pandemic. On March 18, 2020, the American Academy of Ophthalmology released recommendations regarding urgent and nonurgent patient care, which advised that all ophthalmologists cease providing any treatment other than urgent or emergent care immediately.Read More

Why Sponsored Content Erodes Patient Trust

Smitha Gopal

on

Patient Engagement, Practice Management

‘Free’ patient education from manufacturers comes at a cost

Health care has a trust problem. Recent data shows patient trust in the health care industry is declining, according to Modern Healthcare. There are many reasons for this, including rising out-of-pocket costs for patients, shorter office visits with doctors under pressure to see more patients, and physician conflicts of interest. News stories such as the $145 million fine imposed on software company Practice Fusion for a kickback scheme that pushed doctors to overprescribe opioids certainly aren’t helping the problem.Read More

Internal Marketing: The Low-Cost, High-ROI Way to Grow Your Practice

Kristen Shaab

on

Medical Marketing

Are you tapping into the power of the patients you already have?

Attractive, patient-focused website? Check. Active social media accounts? Check. Targeted, high-quality advertising strategies? Check. More medical practices are upping their marketing game to attract new patients in a competitive health care climate where consumers have more choices than ever.  Read More

Website Basics: Getting the Imagery Right

Stephanie Barlas

on

Medical Marketing

Are you making these common mistakes that turn off patients?

You’ve likely heard the saying, “A picture is worth a thousand words.” A photo that went viral on social media earlier this year proves the truth of that statement. As Forbes reported, a young boy in Arizona stopped “dead in his tracks” on a shopping trip when he saw an ad featuring a boy in a wheelchair, just like him. “He just stared at it in awe! He recognized another boy like him, smiling and laughing on a display at Target,” his mother wrote on Facebook, alongside a photo of her son. Read More

Managing Patients with Chronic Conditions

Katie Moyer

on

Patient Engagement, Practice Management

How CAPE and a take on Apple’s Genius Bar are improving engagement and outcomes

Chronic diseases are the leading causes of death and disability in the U.S. According to CDC data, 6 in 10 American adults have a chronic disease, and 4 in 10 have two or more. Chronic diseases—which include heart disease, cancer, diabetes, COPD, and Alzheimer’s, as well as non-life threatening conditions such as dry eye, glaucoma, and tinnitus—are also the leading drivers of the nation’s $3.5 trillion in annual health care costs.Read More