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Health care is changing. We are seeing a greater focus on patient satisfaction and a shift toward pay-for-performance reimbursement models. These changes require a change in the way doctors operate their practices, from physician-focused to patient-focused.

Many doctors think they are running a patient-focused practice without stopping to consider what that really means, writes medical practice management specialist Owen Dahl in Physicians Practice. For instance, is your schedule designed to accommodate doctors or geared toward patients? Dahl identifies five elements of a patient-focused practice. Read on to find out what they are, and be sure to follow the links to our previously published posts for more information on each topic.

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Good doctor-patient communication is the cornerstone of high-quality health care. Everything from establishing trust to ensuring positive surgical outcomes hinges on how well providers and patients communicate. For doctors of pediatric patients, however, there are some unique challenges. Talking to parents of patients brings with it issues of health literacy, culture, and privacy. Here’s a look at some of the issues doctors who treat children and teens face, and how a thoughtful approach to patient education can help.

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School is back in session, and you know what that means: it’s time for students to visit the doctor for vision and hearing screenings. If that’s not your first thought when you hear “back to school,” you can be sure it’s not your patients’ either. That’s why proactive patient education is especially vital at this time of year. After all, undiagnosed vision and hearing problems can profoundly impact a child’s learning. And because of technology use, certain health issues affecting the eyes and ears are on the rise. What you need to let your patients, and their parents, know.

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While more health care providers are utilizing technology for professional purposes, there is still a stigma surrounding social media for many doctors. “‘Waste of time’ is the most common and scathing criticism leveled at social media by my physician friends and colleagues who have not yet seen the light,” writes surgeon Kathryn A. Hughes, a self-described social media convert.

In fact, those who have embraced it have found that not only can social media save time, it also may help improve patients’ perception of doctors and combat burnout. Here’s how.

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Guest post by Cuinn Merrigan, COO at FastTrack Marketing

As Jerry Maguire said: “Help Me, Help You!”
When your practice invests in promoting key services, it is the refractive coordinator who turns these campaigns into successful patient interactions. It does not matter how many patients you bring into your practice if they don’t understand why they would book out-of-pocket surgeries. There are many tools you can employ to help the refractive coordinator show patients the benefits of these elective surgeries.

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Last month, our company completed our rebrand, and we announced our name change from Eyemaginations to Rendia. Our new brand identity was the result of defining our company’s purpose and values, guided by Baltimore-based branding agency, Backroom. Here are some things we learned from our fresh start that you can apply to your practice.Read More