Guest post by Cuinn Merrigan, COO at FastTrack Marketing

As Jerry Maguire said: “Help Me, Help You!”
When your practice invests in promoting key services, it is the refractive coordinator who turns these campaigns into successful patient interactions. It does not matter how many patients you bring into your practice if they don’t understand why they would book out-of-pocket surgeries. There are many tools you can employ to help the refractive coordinator show patients the benefits of these elective surgeries.

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Last month, our company completed our rebrand, and we announced our name change from Eyemaginations to Rendia. Our new brand identity was the result of defining our company’s purpose and values, guided by Baltimore-based branding agency, Backroom. Here are some things we learned from our fresh start that you can apply to your practice.Read More

Nearly half of U.S. doctors are unfamiliar with the Medicare Access and CHIP Reauthorization Act of 2015, otherwise known as MACRA, according to a new survey by Deloitte. Yet the proposed rule’s shift from fee-for-service to pay-for-performance will drive health care for the foreseeable future and dramatically impact doctors, particularly those in solo and small-group practices.

Will MACRA really improve care delivery and reduce costs? Or will it increase doctor burnout and kill off small practices, as some pessimists predict? Find out what you need to know about MACRA, the potential threats, and what your options are going forward.

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Four out of five cataract diagnoses are made by an optometrist, making ODs the gatekeepers to cataract referrals and to intraocular lens (IOL) technology, according to the Optometry Times. And ophthalmologists rely on ODs not only for referrals, but for follow-up care and patient education as well.

Co-management of postoperative patients has been “hotly debated for several decades,” notes the American Academy of Ophthalmology (AAO). Common concerns include ethical issues, resentment over who benefits financially, and gaps in patient education leading to disappointment with IOL outcomes. However, co-management has come a long way. Here’s how it can benefit everyone, along with tips to help the arrangement go smoothly.

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Whether you’re a solo practitioner in a rural area, or a patient who’s bounced from doctor to doctor with a difficult–to-diagnose condition, there are many reasons why you might seek out expert medical advice from a larger group. Fortunately, in 2016, seeking feedback from other physicians or getting a second opinion is as easy as going online.

“Medical crowdsourcing” sites and apps are gathering steam, from provider-only forums like SERMOsolves and Figure 1, to patient-focused sites like CrowdMed. They share the same mission of empowering doctors and patients, reducing misdiagnosis, and improving medicine. Is crowdsourcing the future of medicine? Read on to find out more.

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More than 80 percent of medical providers currently use electronic health records (EHRs). EHRs were supposed to streamline the patient visit, reduce doctors’ workload, and make it easier to avoid medical errors. However, the data show that hasn’t happened. A recent report found that physicians’ satisfaction with their EHRs is declining. In 2010, 61 percent of respondents said they were “satisfied” or “very satisfied” with their EHRs, compared with just 34 percent in 2014.

What’s behind this dissatisfaction with EHRs? In a word: usability. Despite their promise, EHRs remain plagued with problems. Not only does this lead to frustration and administrative errors by medical staff, it can put patient safety at risk, too. Here’s a look at the top usability issues, and what can be done about them.

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