The average person might use a half-dozen personal care products daily: soap, shampoo, conditioner, moisturizer, deodorant, toothpaste. For women, that number is likely even higher if they wear cosmetics such as eyeliner, eye shadow, and mascara. Why should this concern eye doctors?
By now, most of us realize that in 2018 patients want more from their doctors than quality health care. Patients value empathy and transparency, and expect the same level of convenience and customer service from their medical providers as they do from hotels, retailers, and other service providers. Fortunately, technology makes it easier to meet these needs, often in a more efficient way that better serves both patients and doctors. Here’s how. Read More
Chances are, most doctors will be called upon to do some public speaking at some point in their careers. Whether you’re giving a patient education seminar, presenting at a medical conference, or speaking on a panel, here are some tips and best practices from the experts to make the experience go smoothly.
Online eyewear retailer Warby Parker has given optometrists one more reason to dislike them. Now, in addition to offering customers a greater selection of eyewear at a lower cost than most brick-and-mortar eye doctors can offer, Warby Parker is introducing an online eye test.Read More
Many parents know that telltale itchiness, “goopiness,” and redness of their child’s eyes probably mean one thing: pink eye. Acute conjunctivitis is a common problem, affecting an estimated 6 million people each year in the U.S. But what many parents don’t know is that they shouldn’t automatically take a child with pink eye to the pediatrician. Here’s what to let your patients, and parents of patients, know about this eye condition.
Today’s health care consumers have high expectations. Even older generations — not just millennials — are tech-savvy, engaged patients who are turning to the Internet and social media to research doctors and health concerns.
