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Whether it’s you, your boss, or an employee, understand the pros and cons of working with this personality type

Did you know that a pair of cardiologists coined the term “Type A” personality? Back in the 1950s, physicians Meyer Friedman, M.D., and R.H. Rosenman, M.D., came up with the designation to describe some of their most impatient and stressed out patients, according to Psychology Today. (Fun fact: the “A” doesn’t stand for anything.)

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The benefits and costs of volunteering your health care services abroad

Almost a year after Hurricane Maria devastated Puerto Rico, we’ve learned that the death toll is nearly 3,000—much higher than originally reported. And yet that number could be even higher were it not for the brave and dedicated medical providers who traveled to the U.S. territory to help in the aftermath of the storm.

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Patients want to know about eye-whitening drops, genetic tests, and new glaucoma drugs

It’s an exciting time to be an eye care practitioner. Advancements in diagnosis and treatment are happening all the time. Because patients are more engaged in their health and have access to more information than ever before, it’s important for doctors to stay on top on the latest developments.

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Shattering misconceptions about sun exposure

The need for a balanced conversation

It’s widely known that overexposure to the sun can have detrimental effects, including sunburns, dehydration, heat stroke, and skin cancer. This may cause your patients to think they should avoid the sun entirely–but, as you know, lack of sun exposure can negatively affect their health.

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Originally Published August 18, 2017

Five marketing strategies to improve your reach and get more patients in the door

Want more patients? You already know you need a website, a social media presence, and an email list. After that, the trick is knowing how to leverage those tools effectively without breaking the bank. Here are five surefire strategies that doctors are using to get better results from their marketing efforts – and get more patients coming through their doors.Read More