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Simulate Cataract and Refractive Surgery Outcomes with Rendia’s Latest Tool

Brigitte Granger

on

Product Updates

Increase premium conversions, boost patients’ confidence in their treatment decisions, and avoid buyer’s remorse

What is the Outcome Simulator?

Rendia’s Outcome Simulator was born out of conversations with our customers who explained their challenges communicating the value of premium IOLs or the side effects of refractive surgery to their patients. While existing simulators of cataract or refractive surgery outcomes showed basic comparisons, some of the deficiencies we heard about were that these simulators took a long time to load, the scenes were not very realistic or relatable, and the simulations themselves were fixed and oversimplified.Read More

Going Blind: A Message of Hope

Brigitte Granger

on

Industry News, Technology & the Internet

How Rendia is empowering patients who have irreversible vision loss

This is the second half of a two-part series in honor of Meet the Blind Month.

Months ago, a few members of the Rendia team met with the National Federation of the Blind to learn how we could support one another. During our meeting, we learned how many patients first learn they’re going blind, and how the message is frequently one of hopelessness and tragedy. This message was in stark contrast to what we witnessed at the NFB: blind employees leading meetings, non-sighted coworkers making weekend plans together, hallway walls decorated with photos of blind people enjoying activities such as horseback riding and fishing.Read More

If Your Best Efforts Fail…

Mark Riccobono

on

Industry News, Practice Management

An Open Letter to Eye Doctors

As an eye care provider, the time and dedication you bring to your occupation of preserving individuals’ sight is a medical necessity and a credit to your profession. There may, however, be a time in your career, when your best efforts fail and one of your patients loses their sight.  At this critical moment, you can render your patient a great service. Your patient’s immediate reaction to the news of blindness will be influenced by your attitude toward blindness, and the information you provide. The National Federation of the Blind wishes to assist you in this area of your professional life.  We hope that the information provided below will help you to develop or enhance a comfortable, positive, and effective approach to blindness in your patients.

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How to Set Your Practice Apart from the Competition

Kristen Shaab

on

Medical Marketing, Patient Education, Practice Management

Originally published on September 27, 2017

From decor to niche services to technology, here’s how savvy eye care practices stand out

Fresh flowers, striped wallpaper, and elaborate window displays that rival the high-end boutiques of Rodeo Drive or Fifth Avenue is not what you’d expect to find when you visit an optometrist. And that’s exactly what Courtney Dryer, O.D., intended when she opened her private practice, 4 Eyes Optometry, in Charlotte, N.C. in 2013.Read More

Tips for Managing a Type A Personality at Work

Michael Sopher

on

Practice Management

Whether it’s you, your boss, or an employee, understand the pros and cons of working with this personality type

Did you know that a pair of cardiologists coined the term “Type A” personality? Back in the 1950s, physicians Meyer Friedman, M.D., and R.H. Rosenman, M.D., came up with the designation to describe some of their most impatient and stressed out patients, according to Psychology Today. (Fun fact: the “A” doesn’t stand for anything.)

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