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Are online reviews, surveys, or other methods the best way to gather feedback?

What’s the best way to tell whether patients are satisfied with your practice? Positive online reviews? Lots of new patients requesting appointments? Good patient satisfaction survey scores? There are many ways to gather patient feedback. Here are some guidelines for how to approach the important issue of patient satisfaction—and a surprising factor you may be overlooking.Read More

From new hearing aids and sleep apnea devices to innovative patient education, tech is transforming medicine

On average, Americans currently spend more than $10,000 a year per person on health care, according to ENTtoday. This is “a dramatic and unsustainable increase” from the average of $160 spent in 1960, stated the publication, adding, “The only real mechanism for both decreasing the cost and improving quality in medicine is through innovation and the creation of new technologies.”Read More

The right technology and support can keep you competitive and combat burnout

The solo practice doctor is on the verge of extinction, many industry experts have long predicted. Yet other sources say independent practices are making a comeback. “For every solo practice that chooses to close its doors, there are many more that continue to stand their ground, pretty much as they have for the last 50 years,” reported The Independent Pediatrician.Read More

Tips for gathering powerful, personal feedback to market your practice

Doctors, you may be overlooking an important tool for marketing your practice and attracting new business: effective patient testimonials. Ever since patients began reviewing their health care providers online, doctors have become aware of the power of word-of-mouth on the Internet—for better or worse. Patient testimonials are an effective way to collect and share positive feedback about your practice and services. Do you know what it takes to capture a good testimonial?Read More

Education is the key to dealing with this common but misunderstood condition

Nearly 50 million Americans have experienced tinnitus. Commonly described as ringing in the ears, it is defined by the American Tinnitus Association (ATA) as the perception of sound—including buzzing, hissing, whistling, swooshing, and clicking—where no external source of noise is present. Tinnitus, while common, varies so much from person to person that it is often misunderstood, by patients and doctors alike.Read More

In 2019, we have access to two exciting new therapies

This past year brought some significant advances in eye care as far as new tests, technology, and drug approvals, and 2019 is looking just as promising. In 2018, we gained access to the first two new glaucoma drugs in decades. Now two more new drugs will soon be available to us. These include a new ocular corticosteroid that uses a revolutionary drug delivery technology, and a new drug that treats a rare and progressive eye disease that can lead to corneal scarring and vision loss. Here’s why I’m looking forward to trying these new therapies in my practice.Read More