×
SIGN UP FOR OUR MONTHLY NEWSLETTER

Tips for Helping Your Patients Manage Tinnitus

Katie Moyer

on

Patient Engagement

Education is the key to dealing with this common but misunderstood condition

Nearly 50 million Americans have experienced tinnitus. Commonly described as ringing in the ears, it is defined by the American Tinnitus Association (ATA) as the perception of sound—including buzzing, hissing, whistling, swooshing, and clicking—where no external source of noise is present. Tinnitus, while common, varies so much from person to person that it is often misunderstood, by patients and doctors alike.Read More

New Drug Approvals in Eye Care

Dr. Paul Karpecki

on

Industry News

In 2019, we have access to two exciting new therapies

This past year brought some significant advances in eye care as far as new tests, technology, and drug approvals, and 2019 is looking just as promising. In 2018, we gained access to the first two new glaucoma drugs in decades. Now two more new drugs will soon be available to us. These include a new ocular corticosteroid that uses a revolutionary drug delivery technology, and a new drug that treats a rare and progressive eye disease that can lead to corneal scarring and vision loss. Here’s why I’m looking forward to trying these new therapies in my practice.Read More

Helping Patients Understand the Cost of Their Care

Brad Sopher

on

Patient Engagement

Doctors must offer awareness, education, and even financing options

Talking about money can be awkward—particularly for doctors and patients discussing the cost of health care. Whether due to ignorance, embarrassment, or other factors, people who wouldn’t think twice about asking the price of a product in a store or comparing car prices on the internet can clam up in health care settings. But if patients don’t know how much a treatment or procedure will cost them, or what the payoff will be, they are unlikely to pursue it. Here’s help for navigating these conversations with patients.Read More

Encouraging Patients to Schedule Winter ENT Checkups

Katie Moyer

on

Medical Marketing, Patient Engagement

Reach out to those with cold and sinus issues and college students home for the holidays

During the winter months, when colds, flu, strep throat, and other illnesses affecting the ear, nose, and throat run rampant, ENT practices could be at their busiest. But patients won’t come in if they don’t know they should—or how you can help them. Now is the perfect time for proactive patient education to reach those who are suffering from common winter ailments, as well as college students home on break who may be due for a checkup.Read More

The New Doctor’s Guide to Negotiating Employment Contracts

Smitha Gopal

on

Work-Life Balance

Think beyond compensation to benefits that can help you avoid burnout

New doctors are more likely to work for employers rather than for themselves. As we previously reported, 2016 marked the first year in which less than half of practicing physicians (just over 47 percent) owned their own practice. Nearly a third of doctors (32.8 percent) worked for hospital-owned practices or were employed directly by a hospital in 2016, according to the most recent American Medical Association (AMA) data. That number is expected to increase, since millennial doctors prefer careers as employees rather than as owners.Read More