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Why more doctors are taking on extra jobs and how to find them

Medical school debt is on the rise. Female doctors still consistently earn less than their male colleagues. High stress is causing an epidemic of burnout among medical professionals. For a number of reasons, more doctors are starting “side hustles,” from consulting gigs to advisory roles and more. Read More

How a popular self-assessment tool can strengthen your leadership and self-awareness

Chances are, the term “Enneagram” has popped up in your Twitter feed, on a podcast you listened to, or around your dinner table or water cooler at work. Some consider it the new Myers-Briggs. Some embrace it as a spiritual tool. One doctor suggests it as an approach to avoiding burnout. And some people are simply curious about whether the newly popular personality test can help them live better lives. Let’s break down what the Enneagram is and how it can benefit you. Read More

Appeal to modern patients with style, variety, and community outreach

The eyewear marketplace has changed. It’s no longer about luxury brands or logos as status symbols. In 2019, consumers are fashion-forward, but more of them are interested in quality, unique products, and even philanthropy. Today’s patients also have different needs for their eyewear, particularly those who spend a lot of time on digital devices. Find out how shifts in your marketing approach and patient education can yield big payoffs for your eye care practice’s bottom line. Read More

Three key questions to ask yourself first

Maybe your practice is growing by leaps and bounds and you simply can’t keep up with the demand from new patients. Perhaps you’re looking to expand into other service offerings or open another location. Or maybe you’re becoming burned out and frustrated by administrative demands that are cutting into your time with patients. Whatever the reason, it may be time to consider adding another provider to your practice. Here are some questions to ask yourself first.

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How to recruit a summer intern to boost your social media presence

For most doctors, trying to keep up with practice marketing and social media on top of seeing patients and running a business is a daunting task. Sure, you could pass off these responsibilities to your front office staff, but they’re busy, too. That’s where some extra help can come in handy. Have you considered hiring a summer intern to help with your practice’s social media and marketing? If you plan properly, your intern can schedule out social media posts for the next six months (or longer!) to keep your practice on top of its marketing messaging for months to come.Read More

A drug for acute NAION is currently in phase III clinical trials

After glaucoma, the second-most common source of optic nerve damage is Non-Arteritic Anterior Ischemic Optic Neuropathy (NAION). We usually describe this to a patient as a “stroke in the eye,” where blood supply to the optic nerve is cut off due to conditions ranging from hypotension to carotid occlusive disease. This condition typically causes sudden and acute vision loss in one eye, without any pain. Some patients get marginal improvement with time, but usually the prognosis is poor. Read More