Guest post by Cuinn Merrigan, COO at FastTrack Marketing
As Jerry Maguire said: “Help Me, Help You!”
When your practice invests in promoting key services, it is the refractive coordinator who turns these campaigns into successful patient interactions. It does not matter how many patients you bring into your practice if they don’t understand why they would book out-of-pocket surgeries. There are many tools you can employ to help the refractive coordinator show patients the benefits of these elective surgeries.