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Why Your Online Reviews Matter

Kristen Shaab

on

Medical Marketing

Patients trust them, but can doctors control their Internet ratings?

What’s the first thing the vast majority of people do when choosing a doctor? The same thing they do when searching for a good restaurant, a new dry cleaner, or the top hair salon in town: they go online. While years ago online reviews of doctors were few and far between—and even fewer were considered trustworthy—that has changed. More people are posting reviews and ratings of their doctors on the Internet in 2019—and more importantly, people increasingly trust those reviews. Read More

3 Missed Opportunities in Your Waiting Area

Stephanie Barlas

on

Patient Engagement

Are you offering these options to patients while they wait? 

The average time patients spend waiting for a doctor is just over 18 minutes, according to a 2018 report. While that is a decrease from previous years, wait time remains a significant factor in patient satisfaction. Not only did 84 percent of people say wait time is either “somewhat important” or “very important,” but 30 percent of patients reported they’ve walked out of an appointment due to long waits, and one in five said they’ve changed doctors because of long wait times.Read More

Tackling Turnover: Improving Employee Retention

Nat Moore

on

Practice Management

How practices can succeed in today’s competitive job market

Health care has the second-highest turnover rate after hospitality, and it’s increasing. According to Becker’s Hospital Review, a study of 11,000 health care employers with more than 11 million employees found the average turnover was more than 20 percent in 2017, up from 15 percent in 2010.Read More

Patients Don’t Understand Presbyopia, or Correction Options

Katie Moyer

on

Patient Engagement

How to educate and treat today’s over-40 population

 Presbyopi-huh? Nearly all optometrists who responded to a recent poll—92 percent—agreed that most patients have no idea what the word “presbyopia” means. The poll of 143 ODs, conducted by Optometry Times and eye care company Alcon, was part of Alcon’s Project Presbyopia, a campaign to educate patients on the signs and symptoms of presbyopia and encourage them to see an OD to explore solutions including multifocal contact lenses.Read More

Opening a New Practice Location? What You Should Know

Nat Moore

on

Practice Management

Research is key for determining the best place to set up shop

Whether you’re opening your first medical practice or expanding an established practice to another location, where to put down roots is an important decision. It impacts how many and what type of patients you’ll attract, what services you can offer, and ultimately whether your business will thrive or not.

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