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Why It’s a Prime Time to Address Dry Eye Disease

Katie Moyer

on

Medical Marketing, Patient Education, Practice Management

Sufferers have increased and adherence has dropped during the pandemic; why patient education is key

A year ago, the Ophthalmology Times reported on the prevalence of dry eye disease (DED), calling it a “critical and significant public health issue” in the U.S. While a 2017 study estimated that 16 million Americans have been diagnosed with DED, the actual number of people suffering from dry eye is likely much higher—with some reports indicating that nearly half of all U.S. adults experience dry eye signs and symptoms.Read More

The Innovation that is MIGS

Dr. Paul Karpecki

on

Industry News, Patient Education

Increasing awareness among glaucoma patients undergoing cataract surgery

There are about 3 million people over the age of 40 diagnosed with glaucoma in the U.S. It is one of the top two leading causes of blindness in this patient population, and the number is expected to triple by 2050. Yet only about 50 percent of patients know they have this blinding disease—and more than half of patients with glaucoma who undergo cataract surgery miss out on the opportunity to have a simultaneous surgery that could allow them to avoid long-term glaucoma therapy. Are you and your patients aware of the latest innovation in MIGS?Read More

Masks and Foggy Glasses: Caring for Your Optical Patients

Stephanie Barlas

on

Medical Marketing, Patient Education, Patient Engagement

What your patients with glasses need to hear from you now

In a recent post, we discussed the concerns and confusion your contact lens patients may be experiencing during COVID-19. What’s safe and what’s not? What services is your eye care practice offering now? Is online ordering the only option? Patients who wear glasses may have many of the same concerns. Be proactive about communicating with these patients to let them know how to stay safe and how you can help. Preventing glasses from fogging up while wearing a face mask is only the beginning. Here are some other ways to help patients now.Read More

Timely Videos to Share with Patients Now

Kristen Shaab

on

Latest Videos, Medical Marketing, Patient Education

From new COVID-19-related procedures to summer health topics, Rendia has you covered

Even amidst all the upheaval and uncertainty in the world and in health care in recent months, some things never change. Doctors are still one of the most trusted sources of information. And patients still want guidance, reassurance, and solutions to their health concerns. Read More

How to Set Your Practice Apart from the Competition

Kristen Shaab

on

Medical Marketing, Patient Education, Practice Management

Originally published on September 27, 2017

From decor to niche services to technology, here’s how savvy eye care practices stand out

Fresh flowers, striped wallpaper, and elaborate window displays that rival the high-end boutiques of Rodeo Drive or Fifth Avenue is not what you’d expect to find when you visit an optometrist. And that’s exactly what Courtney Dryer, O.D., intended when she opened her private practice, 4 Eyes Optometry, in Charlotte, N.C. in 2013.Read More