As a health care provider, you’re in the business of caring for patients. That might mean performing surgery, prescribing medication, or recommending ways to improve quality of life. However, patient care isn’t just limited to surgical outcomes anymore. As patient satisfaction scores start to a play a bigger role in health care (e.g., being publically available, factoring into reimbursement metrics), the medical field is becoming more consumer-driven than ever before.Read More

When the air gets drier or allergies start kicking in, it probably seems like every other patient is suffering from dry eye. According to the National Eye Institute, five million people age 50 or older have dry eye, and tens of millions more have symptoms. If you’ve established your practice as a dry eye center of excellence, how do you let patients know you can help them?Read More

What makes a good doctor? In a poll by Dr. Ashish Jha of the Harvard T.H. Chan School of Public Health, “empathy” was the most popular answer (18%), followed by “good listener” (14%) and “compassionate/caring/kind” (13%). Empathy is critical when communicating with patients – in fact numerous studies have shown that effective communication between health care providers and patients can boost patient satisfaction, adherence to medications, and lead to fewer malpractice cases.Read More

Medicine is constantly changing — from the latest diagnostic technology, to the refinement of surgical techniques — all with the goal of improving patient care. In order to create cutting-edge content that helps doctors and staff communicate with their patients, we’re always evaluating ways to make our content more relevant.Read More