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See how our new brand is enhancing the patient experience through memorable conversations

Almost exactly one year ago on July 25, 2016, our CEO, Smitha Gopal, announced that we had changed both our company and product name from Eyemaginations to Rendia. Rebranding to Rendia gave us the opportunity we needed to refocus our company’s brand promise: to help doctors connect with patients and improve outcomes through interactive patient education technology.Read More

Essential doctor-patient communication skills for handling every patient personality type

What doctor hasn’t dealt with the fearful or anxious patient? Or the know-it-all patient? Or the overly friendly patient? There are as many different patient personalities as there are people. Some of them are difficult, some are not, but it’s important to recognize that your patients are more than just a set of symptoms. With a little awareness and observation, you will be able to identify some of the most common patient personality types and the best way to interact with whomever walks into your exam room.Read More

Does equal pay for equal work exist among male and female medical doctors? Here are the facts

Women have been paid less than men ever since incomes were first recorded. In 2016, the World Economic Forum’s Global Gender Gap Report revealed that there is not one country where women are receiving equal pay for equal work. But despite decades of ample evidence, there is still widespread debate surrounding the existence of the gender pay gap.Read More

While more health care providers are utilizing technology for professional purposes, there is still a stigma surrounding social media for many doctors. “‘Waste of time’ is the most common and scathing criticism leveled at social media by my physician friends and colleagues who have not yet seen the light,” writes surgeon Kathryn A. Hughes, a self-described social media convert.Read More