How technology can help you meet the needs of today’s patients
By now, most of us realize that in 2018 patients want more from their doctors than quality health care. Patients value empathy and transparency, and expect the same level of convenience and customer service from their medical providers as they do from hotels, retailers, and other service providers. Fortunately, technology makes it easier to meet these needs, often in a more efficient way that better serves both patients and doctors. Here’s how.
What health consumers value most
In a recent survey, PwC’s Health Research Institute (HRI) found that what U.S. health consumers value most falls into five categories: convenience, quality, support, personalization, and communication.
One way to save time and build trust with patients is by preparing them in advance of their office visit. With Rendia, you can send patients informational videos before they come in for their appointment letting them know what treatment options you offer for their condition, what tests they will receive, and what to expect during their visit. You can also send patients video appointment reminders to minimize no-shows.
For more on this topic, see Five Simple Ways to Improve Your Patients’ Visit
Why a web search and info from a doctor are not the same thing
In response to an informal survey conducted by Inspire, a social network for patients and caregivers, 20 percent of the nearly 700 respondents said they wanted more information from their doctors. Anyone can Google their symptoms, but a website does not provide the context, reassurance, or ability to address individual questions and concerns the way a doctor does.
Interactive patient education videos can make intimidating topics more accessible to patients in the exam room and help them feel in control of their care decisions. When patients understand your explanations, it builds confidence in your care recommendations, improves your practice’s reputation, and can boost patient referrals.
For more advice, see Do’s and Don’ts for Effective Doctor-Patient Communication
Digitizing your marketing and patient outreach tools
According to HRI, patients value personalization and communication. And the first step to engaging patients and maintaining their loyalty is getting them through the door, noted PatientEngagementHIT. “In an industry steadily shifting toward consumerism,” health care organizations need to rethink how they go about this, the article stated. Digitizing your marketing and outreach tools is one of the strongest ways to attract more patients and get existing patients to come back.
By allowing you to send patients branded video greetings on their birthdays and holidays, Rendia keeps your practice top of mind and makes your contact info readily available to patients when it comes time to schedule their next appointment.
No digital health tools will ever replace a strong relationship between an engaged patient and an empathetic health care provider. However, the right technology can certainly enhance that relationship—and make it possible for you to serve even more patients.
To find out more about how Rendia can benefit your practice, get in touch with us today for a free demo!