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Expert advice on how to give a compelling talk to any audience

Chances are, most doctors will be called upon to do some public speaking at some point in their careers. Whether you’re giving a patient education seminar, presenting at a medical conference, or speaking on a panel, here are some tips and best practices from the experts to make the experience go smoothly.

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Originally Published July 7, 2017

What your patients need to know about these concerning new apps

Online eyewear retailer Warby Parker has given optometrists one more reason to dislike them. Now, in addition to offering customers a greater selection of eyewear at a lower cost than most brick-and-mortar eye doctors can offer, Warby Parker is introducing an online eye test.Read More

Why eye doctors are better suited than other providers to treat conjunctivitis

Many parents know that telltale itchiness, “goopiness,” and redness of their child’s eyes probably mean one thing: pink eye. Acute conjunctivitis is a common problem, affecting an estimated 6 million people each year in the U.S. But what many parents don’t know is that they shouldn’t automatically take a child with pink eye to the pediatrician. Here’s what to let your patients, and parents of patients, know about this eye condition.

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Ideas to boost business during the slower months

Think business has to slow down for medical practices in the summer? Think again! The longer, lazy days of summer can be the perfect time to bring in more patients and more revenue – if you’re savvy about your marketing. Here are some ideas to beat the summer slump and boost business.

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How to position yourself as a go-to source of health info instead

Do you think your patients are too smart to be influenced by health advice from celebrities? There’s no way educated adults would make medical decisions based on a viral Facebook post or an article about a movie star in the news, right? That’s what Valerie A. Jones, M.D., thought, too, until she Googled the HPV vaccine, curious to see what her patients might find. “I was disgusted, angry, and even saddened by what I found,” she wrote on KevinMD.com, describing the sensationalized, medically inaccurate stories that filled her search results.

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