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Appeal to modern patients with style, variety, and community outreach

The eyewear marketplace has changed. It’s no longer about luxury brands or logos as status symbols. In 2019, consumers are fashion-forward, but more of them are interested in quality, unique products, and even philanthropy. Today’s patients also have different needs for their eyewear, particularly those who spend a lot of time on digital devices. Find out how shifts in your marketing approach and patient education can yield big payoffs for your eye care practice’s bottom line. Read More

Three key questions to ask yourself first

Maybe your practice is growing by leaps and bounds and you simply can’t keep up with the demand from new patients. Perhaps you’re looking to expand into other service offerings or open another location. Or maybe you’re becoming burned out and frustrated by administrative demands that are cutting into your time with patients. Whatever the reason, it may be time to consider adding another provider to your practice. Here are some questions to ask yourself first.

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How to recruit a summer intern to boost your social media presence

For most doctors, trying to keep up with practice marketing and social media on top of seeing patients and running a business is a daunting task. Sure, you could pass off these responsibilities to your front office staff, but they’re busy, too. That’s where some extra help can come in handy. Have you considered hiring a summer intern to help with your practice’s social media and marketing? If you plan properly, your intern can schedule out social media posts for the next six months (or longer!) to keep your practice on top of its marketing messaging for months to come.Read More

A drug for acute NAION is currently in phase III clinical trials

After glaucoma, the second-most common source of optic nerve damage is Non-Arteritic Anterior Ischemic Optic Neuropathy (NAION). We usually describe this to a patient as a “stroke in the eye,” where blood supply to the optic nerve is cut off due to conditions ranging from hypotension to carotid occlusive disease. This condition typically causes sudden and acute vision loss in one eye, without any pain. Some patients get marginal improvement with time, but usually the prognosis is poor. Read More

Updated guideline offers recommendations for patient education, pain meds, and more

Tonsillectomy is one of the most common surgical procedures in the U.S. The most recent data show that 289,000 ambulatory procedures are performed annually in children age 15 and younger. The American Academy of Otolaryngology–Head and Neck Surgery Foundation (AAO-HNS) has released a 2019 guideline update on Tonsillectomy in Children. Read More

Guidelines from Special Olympics on caring for patients with intellectual and developmental disabilities

Approximately 6.5 million people in the U.S. have an intellectual disability, according to Special Olympics. Formerly known as mental retardation, intellectual disability is the most common developmental disability. Three of the best-known intellectual and developmental disabilities (IDD) are Down syndrome, autism, and traumatic brain injury.Read More