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Doctors must offer awareness, education, and even financing options

Talking about money can be awkward—particularly for doctors and patients discussing the cost of health care. Whether due to ignorance, embarrassment, or other factors, people who wouldn’t think twice about asking the price of a product in a store or comparing car prices on the internet can clam up in health care settings. But if patients don’t know how much a treatment or procedure will cost them, or what the payoff will be, they are unlikely to pursue it. Here’s help for navigating these conversations with patients.Read More

Reach out to those with cold and sinus issues and college students home for the holidays

During the winter months, when colds, flu, strep throat, and other illnesses affecting the ear, nose, and throat run rampant, ENT practices could be at their busiest. But patients won’t come in if they don’t know they should—or how you can help them. Now is the perfect time for proactive patient education to reach those who are suffering from common winter ailments, as well as college students home on break who may be due for a checkup.Read More

Think beyond compensation to benefits that can help you avoid burnout

New doctors are more likely to work for employers rather than for themselves. As we previously reported, 2016 marked the first year in which less than half of practicing physicians (just over 47 percent) owned their own practice. Nearly a third of doctors (32.8 percent) worked for hospital-owned practices or were employed directly by a hospital in 2016, according to the most recent American Medical Association (AMA) data. That number is expected to increase, since millennial doctors prefer careers as employees rather than as owners.Read More

Seasonal displays, promotions, and charitable giving are great ways to boost business this time of year

The holiday season is in full swing. While an optical or medical practice may not be the first place holiday shoppers think of when looking for gifts, there’s no reason you can’t get in on the retail action. Winter can be a great time to boost sales, get rid of old inventory, and encourage patients to use up their health care spending accounts before they expire. It’s also a great time of year for charitable giving.Read More