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The benefits and costs of volunteering your health care services abroad

Almost a year after Hurricane Maria devastated Puerto Rico, we’ve learned that the death toll is nearly 3,000—much higher than originally reported. And yet that number could be even higher were it not for the brave and dedicated medical providers who traveled to the U.S. territory to help in the aftermath of the storm.

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Patients want to know about eye-whitening drops, genetic tests, and new glaucoma drugs

It’s an exciting time to be an eye care practitioner. Advancements in diagnosis and treatment are happening all the time. Because patients are more engaged in their health and have access to more information than ever before, it’s important for doctors to stay on top on the latest developments.

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Shattering misconceptions about sun exposure

The need for a balanced conversation

It’s widely known that overexposure to the sun can have detrimental effects, including sunburns, dehydration, heat stroke, and skin cancer. This may cause your patients to think they should avoid the sun entirely–but, as you know, lack of sun exposure can negatively affect their health.

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Originally Published August 18, 2017

Five marketing strategies to improve your reach and get more patients in the door

Want more patients? You already know you need a website, a social media presence, and an email list. After that, the trick is knowing how to leverage those tools effectively without breaking the bank. Here are five surefire strategies that doctors are using to get better results from their marketing efforts – and get more patients coming through their doors.Read More

ENTs: Now’s the time to raise awareness about common ear conditions and injuries

Summer doesn’t technically end until September 22 this year, so there’s still plenty of time for warm-weather fun. However, that also means more opportunities for ear health issues, from swimmer’s ear to eardrum injuries. Misinformation persists about common ear ailments and treatments, and not enough patients understand the importance of proper ear protection and ear hygiene. ENTs: are you educating your patients on how to keep their ears healthy? These videos can help.

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Expert tips on improving interactions and reducing costly miscommunication

From running more productive and efficient staff meetings, to ensuring you and your patients are on the same page, to effectively interacting with colleagues and partners, communication is key in any medical practice. If communication is good, it can create engaged employees and satisfied patients. If it’s bad, however, it can lead to employee turnover and even malpractice lawsuits. Read on for experts’ advice and strategies for improving communication in your practice.

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