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Not being able to see the board is only one eye-related issue that affects one in four young students

Eye doctors who treat young patients know the importance of eye care among school-age children. Statistics show that one in four children aged 5 to17 have a vision problem, according to the National Commission on Vision & Health (NCVH), which can profoundly impact learning.Read More

Get more patients by focusing on what’s important to them

Recently, we’ve discussed many ways to improve your practice’s marketing efforts. Having a strong online presence and using digital marketing strategies are important in 2017. But those aren’t the only ways to gain more patients. One of the best ways to attract people to your practice costs you nothing but time: referrals. Getting your current patients and other doctors to refer patients to your practice is actually pretty simple. It boils down to good communication and providing excellent care. Here are five specific ways to boost referrals to your practice.Read More

Why health care needs to make the switch to online marketing

Compared to other industries, health care is slow to embrace change. This is especially true when it comes to adopting technology. Yet from EHRs to online scheduling, doctors have slowly but surely come around to realizing that modern tools of the trade can not only streamline their workflow, but can help them see more patients, as well. The next frontier doctors must cross? Digital marketing.Read More

How Internet searches for medical info are improving, and what the future holds for health care

A few years ago we ran a post called Should You Be Worried About Dr. Google? In 2017, the question has changed to: Why Haven’t You Embraced Dr. Google? Health-related Internet searches aren’t going anywhere. According to Google, which has an estimated 1.6 billion unique monthly visitors, “roughly 1 percent of searches on Google (think: millions!) are symptom-related.”Read More

These patient education videos address top risks for the 41M contact lens wearers in the U.S.

Approximately 41 million U.S. adults wear contact lenses, according to a recent CDC study, along with more than 3 million adolescents. To eye doctors’ dismay, the data show that the vast majority of contact lens wearers engage in behaviors that put them at risk for serious eye infections and even blindness. Here’s a look at how you can help your contact lens patients develop healthier habits.Read More

How meeting the needs of 80 million millennials benefits patients of all generations

Millennials have surpassed Baby Boomers as America’s largest generation. Defined as those born between 1982 and 2000, this group is more than 80 million strong and represents more than a quarter of the U.S. population. While millennials have been pegged as fickle, cheap, and overly dependent on technology, the fact is, this diverse group of tech-savvy, cost-conscious, engaged consumers is changing health care. Doctors who understand what makes millennials tick, and what’s a turnoff, just might find that meeting this generation’s needs benefits all their patients.Read More