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How your practice can address this condition now and in the future

COVID-19 has forced the world to adapt and change like never before. In a matter of weeks, we’ve seen doctors who have never before offered telemedicine figuring out how to continue caring for their patients. And patients—even elderly, technology-averse ones—are adapting to new ways of connecting with their healthcare providers and educating themselves about their health.Read More

No longer only for rural areas, remote visits are keeping doctors and patients connected during COVID-19

A couple of weeks ago, we may not have been able to imagine kindergartners attending virtual classes online, or hospital workers depending on facemasks hand-sewn by volunteers. But here we are: the “new normal” due to the ongoing effects of the COVID-19 pandemic continues to unfold at hyper speed. Read More

How to keep your practice’s future secure while staying connected with patients

The U.S. now has more confirmed cases of Coronavirus Disease 2019 (COVID-19) than any other country. Not only is the global pandemic presenting new public health challenges daily, it also is forcing medical practices into uncharted territory. How can doctors stay connected to their patients during this time? How can you continue to provide care and services to patients? How can small or solo practices, like other small businesses, weather this crisis and prepare for the future? Read More

Easy ways to share clear, trusted health content remotely

As Coronavirus Disease 2019 (COVID-19) continues to spread across multiple continents and throughout the U.S., most medical practices are feeling the impact of this global pandemic. On March 18, 2020, the American Academy of Ophthalmology released recommendations regarding urgent and nonurgent patient care, which advised that all ophthalmologists cease providing any treatment other than urgent or emergent care immediately.Read More

‘Free’ patient education from manufacturers comes at a cost

Health care has a trust problem. Recent data shows patient trust in the health care industry is declining, according to Modern Healthcare. There are many reasons for this, including rising out-of-pocket costs for patients, shorter office visits with doctors under pressure to see more patients, and physician conflicts of interest. News stories such as the $145 million fine imposed on software company Practice Fusion for a kickback scheme that pushed doctors to overprescribe opioids certainly aren’t helping the problem.Read More

Are you tapping into the power of the patients you already have?

Attractive, patient-focused website? Check. Active social media accounts? Check. Targeted, high-quality advertising strategies? Check. More medical practices are upping their marketing game to attract new patients in a competitive health care climate where consumers have more choices than ever.  Read More