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Along with exciting innovations come cost increases for patients and providers

A lot can change in a year. That’s especially true in health care. Last December in our annual predictions post, we said that wearables had hit a rough patch as the industry struggled with what to do with all that data. Fast-forward a year: “Today, Apple Watch is poised to become the world’s best selling wearable. And, the market is quickly diversifying as hearables (once again led by Apple) and clinical wearables gain importance,” reported health care technology news site HIT Consultant. (Hearables, by the way, are Bluetooth-connected, wireless earbuds and headphones that can improve hearing loss and act as voice-activated assistants, among other things.)Read More

Why health care needs to make the switch to online marketing

Compared to other industries, health care is slow to embrace change. This is especially true when it comes to adopting technology. Yet from EHRs to online scheduling, doctors have slowly but surely come around to realizing that modern tools of the trade can not only streamline their workflow, but can help them see more patients, as well. The next frontier doctors must cross? Digital marketing.Read More

How Internet searches for medical info are improving, and what the future holds for health care

A few years ago we ran a post called Should You Be Worried About Dr. Google? In 2017, the question has changed to: Why Haven’t You Embraced Dr. Google? Health-related Internet searches aren’t going anywhere. According to Google, which has an estimated 1.6 billion unique monthly visitors, “roughly 1 percent of searches on Google (think: millions!) are symptom-related.”Read More

From apps to smart pills, new digital tools are tackling this costly problem

Patients who do not take their medication or follow through on doctor-prescribed treatments are a common – and costly – problem. A recent study published in the American Journal of Managed Care examined more than 857,000 patients mostly being treated for chronic conditions such as diabetes, hypertension, and high cholesterol. The patients were undergoing more than 1.2 million distinct therapies.Read More

Rural patients lack easy access to quality health care—but telemedicine is changing that

Recently we reported on the continuing growth of digital health technologies, which include wearables, remote monitoring, mobile health (mHealth) apps and tools, and telemedicine and telehealth. We noted that despite their promise, though, some technologies had not yet made the leap from enthusiasm to adoption by most medical practices.Read More

The interest in mobile health (mHealth) shows no signs of waning. That goes for both patients and doctors. A 2016 survey found that patients want more digital health tools from their doctors: 59 percent of all health-insured patients surveyed, and 70 percent of millennials, said they would choose a primary care doctor who offers a mobile app (allowing patients to make appointments, see bills, view health data, etc.) over one that does not.Read More