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Originally Published August 18, 2017

Five marketing strategies to improve your reach and get more patients in the door

Want more patients? You already know you need a website, a social media presence, and an email list. After that, the trick is knowing how to leverage those tools effectively without breaking the bank. Here are five surefire strategies that doctors are using to get better results from their marketing efforts – and get more patients coming through their doors.Read More

Originally Published July 7, 2017

What your patients need to know about these concerning new apps

Online eyewear retailer Warby Parker has given optometrists one more reason to dislike them. Now, in addition to offering customers a greater selection of eyewear at a lower cost than most brick-and-mortar eye doctors can offer, Warby Parker is introducing an online eye test.Read More

The possibilities of in-ear technology go far beyond wireless earbuds

Wearables are on the rise again, despite sagging sales and stock prices for Apple Watch, Fitbit, and others in 2016. And now there’s a new digital health tool in town: hearables. As we mentioned in our post, What’s to Come for Health Care in 2018, this emerging technology ranges from Bluetooth-connected wireless earbuds to voice-activated devices that improve hearing and more.Read More

Along with exciting innovations come cost increases for patients and providers

A lot can change in a year. That’s especially true in health care. Last December in our annual predictions post, we said that wearables had hit a rough patch as the industry struggled with what to do with all that data. Fast-forward a year: “Today, Apple Watch is poised to become the world’s best selling wearable. And, the market is quickly diversifying as hearables (once again led by Apple) and clinical wearables gain importance,” reported health care technology news site HIT Consultant. (Hearables, by the way, are Bluetooth-connected, wireless earbuds and headphones that can improve hearing loss and act as voice-activated assistants, among other things.)Read More

Why health care needs to make the switch to online marketing

Compared to other industries, health care is slow to embrace change. This is especially true when it comes to adopting technology. Yet from EHRs to online scheduling, doctors have slowly but surely come around to realizing that modern tools of the trade can not only streamline their workflow, but can help them see more patients, as well. The next frontier doctors must cross? Digital marketing.Read More

How Internet searches for medical info are improving, and what the future holds for health care

A few years ago we ran a post called Should You Be Worried About Dr. Google? In 2017, the question has changed to: Why Haven’t You Embraced Dr. Google? Health-related Internet searches aren’t going anywhere. According to Google, which has an estimated 1.6 billion unique monthly visitors, “roughly 1 percent of searches on Google (think: millions!) are symptom-related.”Read More