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Why health care needs to make the switch to online marketing

Compared to other industries, health care is slow to embrace change. This is especially true when it comes to adopting technology. Yet from EHRs to online scheduling, doctors have slowly but surely come around to realizing that modern tools of the trade can not only streamline their workflow, but can help them see more patients, as well. The next frontier doctors must cross? Digital marketing.Read More

How Internet searches for medical info are improving, and what the future holds for health care

A few years ago we ran a post called Should You Be Worried About Dr. Google? In 2017, the question has changed to: Why Haven’t You Embraced Dr. Google? Health-related Internet searches aren’t going anywhere. According to Google, which has an estimated 1.6 billion unique monthly visitors, “roughly 1 percent of searches on Google (think: millions!) are symptom-related.”Read More

Five marketing strategies to improve your reach and get more patients in the door

Want more patients? You already know you need a website, a social media presence, and an email list. After that, the trick is knowing how to leverage those tools effectively without breaking the bank. Here are five surefire strategies that doctors are using to get better results from their marketing efforts – and get more patients coming through their doors.Read More

What your patients need to know about these concerning new apps

Online eyewear retailer Warby Parker has given optometrists one more reason to dislike them. Now, in addition to offering customers a greater selection of eyewear at a lower cost than most brick-and-mortar eye doctors can offer, Warby Parker is introducing an online eye test.Read More

From apps to smart pills, new digital tools are tackling this costly problem

Patients who do not take their medication or follow through on doctor-prescribed treatments are a common – and costly – problem. A recent study published in the American Journal of Managed Care examined more than 857,000 patients mostly being treated for chronic conditions such as diabetes, hypertension, and high cholesterol. The patients were undergoing more than 1.2 million distinct therapies.Read More

Rural patients lack easy access to quality health care—but telemedicine is changing that

Recently we reported on the continuing growth of digital health technologies, which include wearables, remote monitoring, mobile health (mHealth) apps and tools, and telemedicine and telehealth. We noted that despite their promise, though, some technologies had not yet made the leap from enthusiasm to adoption by most medical practices.Read More