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The growing role of voice assistants in health care

Judging by the number of commercials advertising “smart speakers,” voice technology is going to be big this holiday season. In 2017, almost 44 million voice assistants were sold, and these devices are penetrating the U.S. market even faster than smartphones. Retailers are banking on consumers wanting to ask Siri, Alexa, or Google Assistant, “What’s the weather like today?”Read More

New technology is on the horizon that can help you streamline your practice

New technologies are emerging that will transform ophthalmology and optometry. They may not be the ones that are on your radar, however. “While the eye care world has been fixated on telemedicine and online eye exams, robots are set to impact our 21st century world,” wrote Thomas A. Wong, O.D. in the Optometry Times.Read More

How Rendia is empowering patients who have irreversible vision loss

This is the second half of a two-part series in honor of Meet the Blind Month.

Months ago, a few members of the Rendia team met with the National Federation of the Blind to learn how we could support one another. During our meeting, we learned how many patients first learn they’re going blind, and how the message is frequently one of hopelessness and tragedy. This message was in stark contrast to what we witnessed at the NFB: blind employees leading meetings, non-sighted coworkers making weekend plans together, hallway walls decorated with photos of blind people enjoying activities such as horseback riding and fishing.Read More

Originally Published August 18, 2017

Five marketing strategies to improve your reach and get more patients in the door

Want more patients? You already know you need a website, a social media presence, and an email list. After that, the trick is knowing how to leverage those tools effectively without breaking the bank. Here are five surefire strategies that doctors are using to get better results from their marketing efforts – and get more patients coming through their doors.Read More

Originally Published July 7, 2017

What your patients need to know about these concerning new apps

Online eyewear retailer Warby Parker has given optometrists one more reason to dislike them. Now, in addition to offering customers a greater selection of eyewear at a lower cost than most brick-and-mortar eye doctors can offer, Warby Parker is introducing an online eye test.Read More

The possibilities of in-ear technology go far beyond wireless earbuds

Wearables are on the rise again, despite sagging sales and stock prices for Apple Watch, Fitbit, and others in 2016. And now there’s a new digital health tool in town: hearables. As we mentioned in our post, What’s to Come for Health Care in 2018, this emerging technology ranges from Bluetooth-connected wireless earbuds to voice-activated devices that improve hearing and more.Read More