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Planning and preparedness are key to meeting your business’ and patients’ needs

Hurricanes, wildfires, flooding, and now mudslides… the list of natural disasters that have hit various parts of the U.S. in recent months goes on and on. Medical practices were not spared, yet patients need doctors more than ever during emergencies. How prepared is your practice to weather a major storm?Read More

Eye care professionals are ideally suited to offer surgical and nonsurgical aesthetic services

For some ophthalmologists and optometrists, adding cosmetic services to their practices happens naturally. A patient who comes in for an eye exam may ask about eyelash-lengthening serums like Latisse, or a blepharoplasty patient may inquire about Botox. For other eye doctors, adding aesthetic offerings is a strategic decision to increase revenue. There are pros and cons to delving into cosmetic procedures and products, as well as some special considerations to be aware of. Here, experts discuss what you need to know.Read More

As burnout rates and doctor shortages rise, work-life balance issues affect everyone in medicine

We would not praise our patients for working long hours, sacrificing sleep, and prioritizing everything else over their own health. Yet that’s exactly what many doctors are doing—especially doctors who are also mothers.Read More

Why being open about health care costs benefits patients – and your practice

The cost of health care is expected to rise by more than 85 percent over the next 20 years, according to the Robert Wood Johnson Foundation (RWJF). And patients are bearing more of the burden: out-of-pocket health care costs rose 225 percent from 2006 to 2016 – three times faster than wage increases.Read More

From decor to niche services to technology, here’s how savvy eye care practices stand out

Fresh flowers, striped wallpaper, and elaborate window displays that rival the high-end boutiques of Rodeo Drive or Fifth Avenue is not what you’d expect to find when you visit an optometrist. And that’s exactly what Courtney Dryer, O.D., intended when she opened her private practice, 4 Eyes Optometry, in Charlotte, N.C. in 2013.Read More