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Eye care professionals are ideally suited to offer surgical and nonsurgical aesthetic services

For some ophthalmologists and optometrists, adding cosmetic services to their practices happens naturally. A patient who comes in for an eye exam may ask about eyelash-lengthening serums like Latisse, or a blepharoplasty patient may inquire about Botox. For other eye doctors, adding aesthetic offerings is a strategic decision to increase revenue. There are pros and cons to delving into cosmetic procedures and products, as well as some special considerations to be aware of. Here, experts discuss what you need to know.Read More

Are you promoting the benefits to your patients and community?    

Most eye surgeries are now performed in ambulatory surgery centers (ASCs) rather than hospitals, a major shift that has occurred over the course of a decade. According to a study conducted by University of Michigan Kellogg Eye Center researchers, the proportion of cataract surgeries performed at ASCs increased steadily to reach 73 percent in 2014, compared to just over 43 percent in 2001.Read More

Do you know how you spend your time, when you work best, and where you can save time with technology?

How do doctors spend their time? Not the way most of them want to be spending it, unfortunately. Studies show that doctors are devoting more hours to paperwork and administrative tasks than to patient care—and that’s a problem that impacts patient satisfaction and can lead to doctor burnout. What’s a busy doctor to do? A combination of better time management and digital tools may be the answer. Read More

What to focus on in 2020 for maximum ROI

Happy New Year! Are you ready to take your practice to the next level in 2020? Focus on a few specific goals proven to help you build patient loyalty and brand awareness and plan steps to accomplish them. It doesn’t have to be hard or time-consuming. Here are three resolutions for doctors to consider making this year. Read More

How to improve the waiting experience for all patients

You may not give your waiting room much thought, but your patients certainly do. Not only that, but they’re sharing their opinions with the world on social media. Really! A quick Twitter search for “doctors waiting room” reveals people complaining about long wait times, uncomfortable surroundings, and a lack of privacy, among other things. On Yelp, several patient reviews of medical practices note whether the waiting rooms are clean and offer Wi-Fi.Read More

3 factors to focus on with your patients

The bad news is that most doctors will face a malpractice lawsuit at some point in their careers. A 2011 study published in the New England Journal of Medicine found that an estimated 75 percent of physicians in low-risk specialties and a shocking 99 percent of physicians in high-risk surgical specialties would face a malpractice claim by the age of 65. Read More