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How to keep your practice’s future secure while staying connected with patients

The U.S. now has more confirmed cases of Coronavirus Disease 2019 (COVID-19) than any other country. Not only is the global pandemic presenting new public health challenges daily, it also is forcing medical practices into uncharted territory. How can doctors stay connected to their patients during this time? How can you continue to provide care and services to patients? How can small or solo practices, like other small businesses, weather this crisis and prepare for the future? Read More

Easy ways to share clear, trusted health content remotely

As Coronavirus Disease 2019 (COVID-19) continues to spread across multiple continents and throughout the U.S., most medical practices are feeling the impact of this global pandemic. On March 18, 2020, the American Academy of Ophthalmology released recommendations regarding urgent and nonurgent patient care, which advised that all ophthalmologists cease providing any treatment other than urgent or emergent care immediately.Read More

‘Free’ patient education from manufacturers comes at a cost

Health care has a trust problem. Recent data shows patient trust in the health care industry is declining, according to Modern Healthcare. There are many reasons for this, including rising out-of-pocket costs for patients, shorter office visits with doctors under pressure to see more patients, and physician conflicts of interest. News stories such as the $145 million fine imposed on software company Practice Fusion for a kickback scheme that pushed doctors to overprescribe opioids certainly aren’t helping the problem.Read More

How CAPE and a take on Apple’s Genius Bar are improving engagement and outcomes

Chronic diseases are the leading causes of death and disability in the U.S. According to CDC data, 6 in 10 American adults have a chronic disease, and 4 in 10 have two or more. Chronic diseases—which include heart disease, cancer, diabetes, COPD, and Alzheimer’s, as well as non-life threatening conditions such as dry eye, glaucoma, and tinnitus—are also the leading drivers of the nation’s $3.5 trillion in annual health care costs.Read More

Eye care professionals are ideally suited to offer surgical and nonsurgical aesthetic services

For some ophthalmologists and optometrists, adding cosmetic services to their practices happens naturally. A patient who comes in for an eye exam may ask about eyelash-lengthening serums like Latisse, or a blepharoplasty patient may inquire about Botox. For other eye doctors, adding aesthetic offerings is a strategic decision to increase revenue. There are pros and cons to delving into cosmetic procedures and products, as well as some special considerations to be aware of. Here, experts discuss what you need to know.Read More

Are you promoting the benefits to your patients and community?    

Most eye surgeries are now performed in ambulatory surgery centers (ASCs) rather than hospitals, a major shift that has occurred over the course of a decade. According to a study conducted by University of Michigan Kellogg Eye Center researchers, the proportion of cataract surgeries performed at ASCs increased steadily to reach 73 percent in 2014, compared to just over 43 percent in 2001.Read More