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As burnout rates and doctor shortages rise, work-life balance issues affect everyone in medicine

We would not praise our patients for working long hours, sacrificing sleep, and prioritizing everything else over their own health. Yet that’s exactly what many doctors are doing—especially doctors who are also mothers.Read More

Why being open about health care costs benefits patients – and your practice

The cost of health care is expected to rise by more than 85 percent over the next 20 years, according to the Robert Wood Johnson Foundation (RWJF). And patients are bearing more of the burden: out-of-pocket health care costs rose 225 percent from 2006 to 2016 – three times faster than wage increases.Read More

From decor to niche services to technology, here’s how savvy eye care practices stand out

Fresh flowers, striped wallpaper, and elaborate window displays that rival the high-end boutiques of Rodeo Drive or Fifth Avenue is not what you’d expect to find when you visit an optometrist. And that’s exactly what Courtney Dryer, O.D., intended when she opened her private practice, 4 Eyes Optometry, in Charlotte, N.C. in 2013.Read More

Get more patients by focusing on what’s important to them

Recently, we’ve discussed many ways to improve your practice’s marketing efforts. Having a strong online presence and using digital marketing strategies are important in 2017. But those aren’t the only ways to gain more patients. One of the best ways to attract people to your practice costs you nothing but time: referrals. Getting your current patients and other doctors to refer patients to your practice is actually pretty simple. It boils down to good communication and providing excellent care. Here are five specific ways to boost referrals to your practice.Read More

Learn about animal assisted therapy and meet the Rendia dogs that provide us with some vital stress-relief

Dogs can be more than just man’s best friend; they can also be a trained partner in your patients’ health care and recovery. Animal assisted therapy (AAT) has become widely accepted by many health professionals and is used in everything from cancer treatment to managing autism. Many patients report finding success when using therapy animals to reduce pain, improve fine motor skills, decrease blood pressure, and reinforce healthy behaviors such as walking and socializing. And while research still needs to be done to measure the clinical results of AAT, some preliminary studies have shown that these animals can alleviate stress and anxiety during and after a medical treatment.Read More