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An Open Letter to Eye Doctors

As an eye care provider, the time and dedication you bring to your occupation of preserving individuals’ sight is a medical necessity and a credit to your profession. There may, however, be a time in your career, when your best efforts fail and one of your patients loses their sight.  At this critical moment, you can render your patient a great service. Your patient’s immediate reaction to the news of blindness will be influenced by your attitude toward blindness, and the information you provide. The National Federation of the Blind wishes to assist you in this area of your professional life.  We hope that the information provided below will help you to develop or enhance a comfortable, positive, and effective approach to blindness in your patients.

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Originally published on September 27, 2017

From decor to niche services to technology, here’s how savvy eye care practices stand out

Fresh flowers, striped wallpaper, and elaborate window displays that rival the high-end boutiques of Rodeo Drive or Fifth Avenue is not what you’d expect to find when you visit an optometrist. And that’s exactly what Courtney Dryer, O.D., intended when she opened her private practice, 4 Eyes Optometry, in Charlotte, N.C. in 2013.Read More

Whether it’s you, your boss, or an employee, understand the pros and cons of working with this personality type

Did you know that a pair of cardiologists coined the term “Type A” personality? Back in the 1950s, physicians Meyer Friedman, M.D., and R.H. Rosenman, M.D., came up with the designation to describe some of their most impatient and stressed out patients, according to Psychology Today. (Fun fact: the “A” doesn’t stand for anything.)

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Originally Published August 18, 2017

Five marketing strategies to improve your reach and get more patients in the door

Want more patients? You already know you need a website, a social media presence, and an email list. After that, the trick is knowing how to leverage those tools effectively without breaking the bank. Here are five surefire strategies that doctors are using to get better results from their marketing efforts – and get more patients coming through their doors.Read More

Expert tips on improving interactions and reducing costly miscommunication

From running more productive and efficient staff meetings, to ensuring you and your patients are on the same page, to effectively interacting with colleagues and partners, communication is key in any medical practice. If communication is good, it can create engaged employees and satisfied patients. If it’s bad, however, it can lead to employee turnover and even malpractice lawsuits. Read on for experts’ advice and strategies for improving communication in your practice.

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