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How technology can help you meet the needs of today’s patients

By now, most of us realize that in 2018 patients want more from their doctors than quality health care. Patients value empathy and transparency, and expect the same level of convenience and customer service from their medical providers as they do from hotels, retailers, and other service providers. Fortunately, technology makes it easier to meet these needs, often in a more efficient way that better serves both patients and doctors. Here’s how. Read More

Why eye doctors are better suited than other providers to treat conjunctivitis

Many parents know that telltale itchiness, “goopiness,” and redness of their child’s eyes probably mean one thing: pink eye. Acute conjunctivitis is a common problem, affecting an estimated 6 million people each year in the U.S. But what many parents don’t know is that they shouldn’t automatically take a child with pink eye to the pediatrician. Here’s what to let your patients, and parents of patients, know about this eye condition.

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Your choice of words matters. Here’s what to say to patients—and what not to say

“A doctor’s ability to explain, listen, and empathize has a profound impact on a patient’s care,” stated the New York Times. Yet the Times found that a startling two out of every three patients are discharged from the hospital without even knowing their diagnosis, and that 60 percent of patients misunderstood their doctor’s instructions after a visit.Read More

More U.S. consumers are supporting local businesses, including optical customers

More Americans than ever were willing to “Shop Small” this year, according to projections and initial data from this year’s Small Business Saturday. Held two days after Thanksgiving — and the day after Black Friday — Small Business Saturday was created by American Express in 2010 as a way to encourage customers to support local businesses, which can help create jobs, boost the economy, and preserve neighborhoods.Read More

Get more patients by focusing on what’s important to them

Recently, we’ve discussed many ways to improve your practice’s marketing efforts. Having a strong online presence and using digital marketing strategies are important in 2017. But those aren’t the only ways to gain more patients. One of the best ways to attract people to your practice costs you nothing but time: referrals. Getting your current patients and other doctors to refer patients to your practice is actually pretty simple. It boils down to good communication and providing excellent care. Here are five specific ways to boost referrals to your practice.Read More