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Patient perceptions and expectations are changing

Of course it comes as no surprise that the results of a survey published in the journal Clinical Ophthalmology of 1,000 potential and previous cataract-surgery patients concluded that “the ophthalmologist plays an important role in preparing patients for cataract surgery.” What was surprising, however, is that the researchers discovered that what eye doctors think patients should know and what patients really want to know are two different things. Are you talking to your cataract surgery patients about what matters to them? Read More

Your older patients’ care priorities may not be what you think—or what younger patients want

An 82-year-old man with heart failure was presented with a difficult decision: undergo the high-risk surgery his doctors recommended, or die. As Kaiser Health News (KHN) reported, the patient’s daughter felt there was no choice but to go ahead with the surgery. Read More

Used correctly, it’s a powerful tool for patient engagement and practice marketing

For as long as email has been a part of our daily lives, doctors have been concerned about whether or not to use this method of communication with their patients. Even in 2019, the majority of doctors still are not regularly communicating with their patients electronically. Estimates show that only about 30 percent of doctors exchange email with their patients, while about 18 percent use text messaging to interact with patients.Read More

Awareness and education are key to supporting caregivers, who play a major role in health care

There is one aspect of health care that greatly impacts patient care, yet is often overlooked: caregiver engagement. There are more than 40 million unpaid caregivers of adults ages 65 and older in the U.S., according to Pew Research. Of that group, nine in 10 are family members providing care for an aging relative, often a parent. Read More

The psychology behind why giveaways and gifts work 

 Is gifting patients stress balls branded with your name an effective way to build loyalty? Do giveaways on your Facebook page influence patients to promote your practice? It can be hard to know what strategies are worth your time and expense. Before you order a case of eyeball lollipops for your eye care practice, let’s take a look at the psychology behind patient loyalty and practice marketing. In a few simple steps, you’ll be on your way to more engaged patients and hopefully new-patient referrals as well.  Read More

What doctors can do to address patients’ concerns 

In a survey of 1,000 AARP members to assess patient perceptions of cataract surgery, three-quarters of post-op respondents reported a higher quality of life and said they wished they had had the surgery sooner. So why didn’t they? For the same reasons patients put off sinus surgery or other medical procedures: fear and anxiety.  Read More