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How stories impact trust, empathy, and patient adherence

Consider the following scenario: a patient comes in to see you—an older male, overweight, with a family history of diabetes. Do you: 

A) Hand him a brochure that warns of the dangers of pre-diabetes and lists risk factors, or 

B) Tell him a story about another patient who was embarrassed to take his grandson swimming, and so began an exercise program that enabled him to feel better and lose 17 percent of his body weight, an amount shown to reduce the risk of Type 2 diabetes by 85 percent?Read More

How to improve the waiting experience for all patients

You may not give your waiting room much thought, but your patients certainly do. Not only that, but they’re sharing their opinions with the world on social media. Really! A quick Twitter search for “doctors waiting room” reveals people complaining about long wait times, uncomfortable surroundings, and a lack of privacy, among other things. On Yelp, several patient reviews of medical practices note whether the waiting rooms are clean and offer Wi-Fi.Read More

What Rendia readers found most interesting on our blog

The year and the decade are coming to a close. A lot has changed in health care during that time, and we here at Rendia covered many of the changes, challenges, and innovations on our blog. In 2019, as in past years, we found that our readers were especially interested in new treatments and therapies, particularly in eye care. But this year our top posts also revealed an increased interest in meeting the needs of all patients. Read on to find out what posts got the most attention over the past 12 months. Read More

Patient perceptions and expectations are changing

Of course it comes as no surprise that the results of a survey published in the journal Clinical Ophthalmology of 1,000 potential and previous cataract-surgery patients concluded that “the ophthalmologist plays an important role in preparing patients for cataract surgery.” What was surprising, however, is that the researchers discovered that what eye doctors think patients should know and what patients really want to know are two different things. Are you talking to your cataract surgery patients about what matters to them? Read More

Your older patients’ care priorities may not be what you think—or what younger patients want

An 82-year-old man with heart failure was presented with a difficult decision: undergo the high-risk surgery his doctors recommended, or die. As Kaiser Health News (KHN) reported, the patient’s daughter felt there was no choice but to go ahead with the surgery. Read More

Used correctly, it’s a powerful tool for patient engagement and practice marketing

For as long as email has been a part of our daily lives, doctors have been concerned about whether or not to use this method of communication with their patients. Even in 2019, the majority of doctors still are not regularly communicating with their patients electronically. Estimates show that only about 30 percent of doctors exchange email with their patients, while about 18 percent use text messaging to interact with patients.Read More