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Awareness and education are key to supporting caregivers, who play a major role in health care

There is one aspect of health care that greatly impacts patient care, yet is often overlooked: caregiver engagement. There are more than 40 million unpaid caregivers of adults ages 65 and older in the U.S., according to Pew Research. Of that group, nine in 10 are family members providing care for an aging relative, often a parent. Read More

The psychology behind why giveaways and gifts work 

 Is gifting patients stress balls branded with your name an effective way to build loyalty? Do giveaways on your Facebook page influence patients to promote your practice? It can be hard to know what strategies are worth your time and expense. Before you order a case of eyeball lollipops for your eye care practice, let’s take a look at the psychology behind patient loyalty and practice marketing. In a few simple steps, you’ll be on your way to more engaged patients and hopefully new-patient referrals as well.  Read More

What doctors can do to address patients’ concerns 

In a survey of 1,000 AARP members to assess patient perceptions of cataract surgery, three-quarters of post-op respondents reported a higher quality of life and said they wished they had had the surgery sooner. So why didn’t they? For the same reasons patients put off sinus surgery or other medical procedures: fear and anxiety.  Read More

Are you offering these options to patients while they wait? 

The average time patients spend waiting for a doctor is just over 18 minutes, according to a 2018 report. While that is a decrease from previous years, wait time remains a significant factor in patient satisfaction. Not only did 84 percent of people say wait time is either “somewhat important” or “very important,” but 30 percent of patients reported they’ve walked out of an appointment due to long waits, and one in five said they’ve changed doctors because of long wait times.Read More

How to educate and treat today’s over-40 population

 Presbyopi-huh? Nearly all optometrists who responded to a recent poll—92 percent—agreed that most patients have no idea what the word “presbyopia” means. The poll of 143 ODs, conducted by Optometry Times and eye care company Alcon, was part of Alcon’s Project Presbyopia, a campaign to educate patients on the signs and symptoms of presbyopia and encourage them to see an OD to explore solutions including multifocal contact lenses.Read More