The hottest fitness app of 2016 wasn’t intended to be a fitness app at all. A week after Pokémon Go launched in July, it had an estimated 7.5 million downloads, reported MobiHealthNews. And on average, users were spending twice the amount of time engaged with the enormously popular app than they were on apps like Snapchat and Twitter. Using augmented reality, phone cameras, and GPS, Pokémon Go requires players to move around in order to capture monsters in real life.
In August, a 29-year-old man told the Baltimore Sun he’d lost 10 pounds in his first month of playing Pokémon Go, and had increased his social interactions as well. “I’m getting more active than ever before instead of sitting on my butt and playing Black Ops 3,” he said, referring to a military-themed video game. “I think it’s made my overall mood a lot better, too. It’s made me feel a lot more positive.” Could mobile gaming be the future of patient engagement in health care?Read More