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Bring patients to your practice with proactive patient education about allergy testing and new treatments

It’s almost upon us—that time of year when more than 50 million Americans suffer through their days with tissues and Benadryl at the ready: spring allergy season. Allergies are the sixth leading cause of chronic illness in the U.S. with an annual cost in excess of $18 billion, according to the American College of Allergy, Asthma and Immunology.Read More

Are online reviews, surveys, or other methods the best way to gather feedback?

What’s the best way to tell whether patients are satisfied with your practice? Positive online reviews? Lots of new patients requesting appointments? Good patient satisfaction survey scores? There are many ways to gather patient feedback. Here are some guidelines for how to approach the important issue of patient satisfaction—and a surprising factor you may be overlooking.Read More

Education is the key to dealing with this common but misunderstood condition

Nearly 50 million Americans have experienced tinnitus. Commonly described as ringing in the ears, it is defined by the American Tinnitus Association (ATA) as the perception of sound—including buzzing, hissing, whistling, swooshing, and clicking—where no external source of noise is present. Tinnitus, while common, varies so much from person to person that it is often misunderstood, by patients and doctors alike.Read More

Doctors must offer awareness, education, and even financing options

Talking about money can be awkward—particularly for doctors and patients discussing the cost of health care. Whether due to ignorance, embarrassment, or other factors, people who wouldn’t think twice about asking the price of a product in a store or comparing car prices on the internet can clam up in health care settings. But if patients don’t know how much a treatment or procedure will cost them, or what the payoff will be, they are unlikely to pursue it. Here’s help for navigating these conversations with patients.Read More

Reach out to those with cold and sinus issues and college students home for the holidays

During the winter months, when colds, flu, strep throat, and other illnesses affecting the ear, nose, and throat run rampant, ENT practices could be at their busiest. But patients won’t come in if they don’t know they should—or how you can help them. Now is the perfect time for proactive patient education to reach those who are suffering from common winter ailments, as well as college students home on break who may be due for a checkup.Read More