×
SIGN UP FOR OUR MONTHLY NEWSLETTER
Originally Published July 7, 2017

What your patients need to know about these concerning new apps

Online eyewear retailer Warby Parker has given optometrists one more reason to dislike them. Now, in addition to offering customers a greater selection of eyewear at a lower cost than most brick-and-mortar eye doctors can offer, Warby Parker is introducing an online eye test.Read More

How to position yourself as a go-to source of health info instead

Do you think your patients are too smart to be influenced by health advice from celebrities? There’s no way educated adults would make medical decisions based on a viral Facebook post or an article about a movie star in the news, right? That’s what Valerie A. Jones, M.D., thought, too, until she Googled the HPV vaccine, curious to see what her patients might find. “I was disgusted, angry, and even saddened by what I found,” she wrote on KevinMD.com, describing the sensationalized, medically inaccurate stories that filled her search results.

Read More

It starts with setting expectations and educating patients before the procedure

Patient satisfaction with cataract surgery is high. But there is always the chance of those rare patients who are not happy with their results. Blurred vision and glare are common complaints in patients with certain IOLs. Getting the best outcomes starts with asking the right questions, setting expectations, and educating patients about their options. And in 2018, that means showing patients what they can expect, not just telling them. Is your patient education the best it can be?Read More

Why proactive patient education is imperative in value-based care

It’s much easier to prevent a disease than to cure it—not to mention less costly, as well. This principle is what’s driving the value-based care movement in the U.S. Policymakers are finally accepting what doctors have always known: in health care, providing fairly inexpensive services early on can help prevent the need for costly specialized care in the future.Read More

Your choice of words matters. Here’s what to say to patients—and what not to say

“A doctor’s ability to explain, listen, and empathize has a profound impact on a patient’s care,” stated the New York Times. Yet the Times found that a startling two out of every three patients are discharged from the hospital without even knowing their diagnosis, and that 60 percent of patients misunderstood their doctor’s instructions after a visit.Read More