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Patients want solutions, but eye care providers aren’t being proactive enough

Eye care professionals: are you missing opportunities to help people suffering from screen-related eye strain? Studies say yes. At Vision Expo West 2017, we learned about a new study that highlighted a gap in eye care. Most U.S. consumers are very concerned about eye strain related to the use of digital devices. However, eye care providers aren’t addressing the issue enough. Why not, and what can be done about it?Read More

From decor to niche services to technology, here’s how savvy eye care practices stand out

Fresh flowers, striped wallpaper, and elaborate window displays that rival the high-end boutiques of Rodeo Drive or Fifth Avenue is not what you’d expect to find when you visit an optometrist. And that’s exactly what Courtney Dryer, O.D., intended when she opened her private practice, 4 Eyes Optometry, in Charlotte, N.C. in 2013.Read More

Not being able to see the board is only one eye-related issue that affects one in four young students

Eye doctors who treat young patients know the importance of eye care among school-age children. Statistics show that one in four children aged 5 to17 have a vision problem, according to the National Commission on Vision & Health (NCVH), which can profoundly impact learning.Read More

These patient education videos address top risks for the 41M contact lens wearers in the U.S.

Approximately 41 million U.S. adults wear contact lenses, according to a recent CDC study, along with more than 3 million adolescents. To eye doctors’ dismay, the data show that the vast majority of contact lens wearers engage in behaviors that put them at risk for serious eye infections and even blindness. Here’s a look at how you can help your contact lens patients develop healthier habits.Read More

What your patients need to know about a new law aimed at those with hearing loss

A new law aims to make hearing aids cheaper and more widely used by making them available over-the-counter without a prescription or a doctor’s involvement. Is this good news for the estimated 48 million people who suffer from hearing loss? Or is this yet another example of marketing prevailing over medicine, similar to how online eyewear retailers are stepping on eye doctors’ toes? Read on to find out myths and facts about hearing loss and OTC hearing aids so you can better educate your patients on this topic.Read More

Eye doctors can help identify early hearing loss in at-risk patients, ensuring they get treatment

If our eyesight was failing, most of us would go see an eye doctor. And if our hearing was failing, most of us would…put off treatment for years, risking further deterioration and depression? It may seem hard to believe, but that’s exactly what the research indicates.Read More