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It starts with setting expectations and educating patients before the procedure

Patient satisfaction with cataract surgery is high. But there is always the chance of those rare patients who are not happy with their results. Blurred vision and glare are common complaints in patients with certain IOLs. Getting the best outcomes starts with asking the right questions, setting expectations, and educating patients about their options. And in 2018, that means showing patients what they can expect, not just telling them. Is your patient education the best it can be?Read More

Why proactive patient education is imperative in value-based care

It’s much easier to prevent a disease than to cure it—not to mention less costly, as well. This principle is what’s driving the value-based care movement in the U.S. Policymakers are finally accepting what doctors have always known: in health care, providing fairly inexpensive services early on can help prevent the need for costly specialized care in the future.Read More

Your choice of words matters. Here’s what to say to patients—and what not to say

“A doctor’s ability to explain, listen, and empathize has a profound impact on a patient’s care,” stated the New York Times. Yet the Times found that a startling two out of every three patients are discharged from the hospital without even knowing their diagnosis, and that 60 percent of patients misunderstood their doctor’s instructions after a visit.Read More

With no cure in sight, ODs may be able to make an impact through patient education and early detection

More than 5 million Americans are living with Alzheimer’s disease. That number is expected to rise to as much as 16 million by 2050, according to the Alzheimer’s Association. One in 10 people age 65 and older has Alzheimer’s. The disease is the sixth leading cause of death in the U.S., killing more people each year than breast cancer and prostate cancer combined.Read More

FDA approves new treatment that restores vision in patients with congenital blindness

In December, the FDA made history by approving a gene therapy for a rare inherited eye disease that causes blindness. This is the first gene therapy to be cleared in the U.S. for treatment of the eye or any inherited disease. And it’s only the third gene therapy approved for use in the U.S.; the other two therapies to gain approval earlier in 2017 treat blood cancers.Read More

Patients need to know that lid hygiene products and services go beyond baby shampoo

Do your patients know what blepharitis is? Do they think Demodex is a type of sales presentation software? Would they confuse MGD with a common Chinese food additive? These may seem like silly questions to eye care professionals, but they’re important to consider for any provider looking to get better results from their practice marketing and patient education efforts.Read More