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See how our new brand is enhancing the patient experience through memorable conversations

Almost exactly one year ago on July 25, 2016, our CEO, Smitha Gopal, announced that we had changed both our company and product name from Eyemaginations to Rendia. Rebranding to Rendia gave us the opportunity we needed to refocus our company’s brand promise: to help doctors connect with patients and improve outcomes through interactive patient education technology.Read More

What your patients need to know about these concerning new apps

Online eyewear retailer Warby Parker has given optometrists one more reason to dislike them. Now, in addition to offering customers a greater selection of eyewear at a lower cost than most brick-and-mortar eye doctors can offer, Warby Parker is introducing an online eye test.Read More

Essential doctor-patient communication skills for handling every patient personality type

What doctor hasn’t dealt with the fearful or anxious patient? Or the know-it-all patient? Or the overly friendly patient? There are as many different patient personalities as there are people. Some of them are difficult, some are not, but it’s important to recognize that your patients are more than just a set of symptoms. With a little awareness and observation, you will be able to identify some of the most common patient personality types and the best way to interact with whomever walks into your exam room.Read More

How environmental changes such as UV radiation and air pollution are impacting our eyes

For all the discussion and debate about climate change, one aspect should concern all of us: its impact on eye health. The link between our eyes and the environment is clear to anyone who suffers from or treats ocular allergies. Environmental factors play a role in dry eye disease, as well.Read More

Patient education plays a critical role in easing tough medical situations

One of the hardest parts of a doctor’s job is telling patients something they do not want to hear. That could mean informing patients that you will not prescribe the opioids they have requested, or that the reason they are not getting better is because they are not complying with treatment recommendations, or that they are facing permanent vision loss. Delivering bad news is never easy. But there are some things you can do to help make difficult conversations with patients go more smoothly.Read More

Patient education, engagement, and convenience are critical pieces of the health care puzzle for this population

Reducing the burdens of chronic disease is one of the biggest challenges facing the health care industry today. More than half of Americans are currently living with at least one chronic disease—such as diabetes, heart disease, or asthma—while nearly a third of patients are managing two or more of these conditions, according to a report by the Partnership to Fight Chronic Disease (PFCD). Chronic diseases are the number one cause of death and disability in America, and take a huge toll on the quality of life of patients and their family members.Read More