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ENTs: Now’s the time to raise awareness about common ear conditions and injuries

Summer doesn’t technically end until September 22 this year, so there’s still plenty of time for warm-weather fun. However, that also means more opportunities for ear health issues, from swimmer’s ear to eardrum injuries. Misinformation persists about common ear ailments and treatments, and not enough patients understand the importance of proper ear protection and ear hygiene. ENTs: are you educating your patients on how to keep their ears healthy? These videos can help.

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What they need to know about personal care products and eye health

The average person might use a half-dozen personal care products daily: soap, shampoo, conditioner, moisturizer, deodorant, toothpaste. For women, that number is likely even higher if they wear cosmetics such as eyeliner, eye shadow, and mascara. Why should this concern eye doctors?

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Originally Published July 7, 2017

What your patients need to know about these concerning new apps

Online eyewear retailer Warby Parker has given optometrists one more reason to dislike them. Now, in addition to offering customers a greater selection of eyewear at a lower cost than most brick-and-mortar eye doctors can offer, Warby Parker is introducing an online eye test.Read More

How to position yourself as a go-to source of health info instead

Do you think your patients are too smart to be influenced by health advice from celebrities? There’s no way educated adults would make medical decisions based on a viral Facebook post or an article about a movie star in the news, right? That’s what Valerie A. Jones, M.D., thought, too, until she Googled the HPV vaccine, curious to see what her patients might find. “I was disgusted, angry, and even saddened by what I found,” she wrote on KevinMD.com, describing the sensationalized, medically inaccurate stories that filled her search results.

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It starts with setting expectations and educating patients before the procedure

Patient satisfaction with cataract surgery is high. But there is always the chance of those rare patients who are not happy with their results. Blurred vision and glare are common complaints in patients with certain IOLs. Getting the best outcomes starts with asking the right questions, setting expectations, and educating patients about their options. And in 2018, that means showing patients what they can expect, not just telling them. Is your patient education the best it can be?Read More