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Originally published on September 27, 2017

From decor to niche services to technology, here’s how savvy eye care practices stand out

Fresh flowers, striped wallpaper, and elaborate window displays that rival the high-end boutiques of Rodeo Drive or Fifth Avenue is not what you’d expect to find when you visit an optometrist. And that’s exactly what Courtney Dryer, O.D., intended when she opened her private practice, 4 Eyes Optometry, in Charlotte, N.C. in 2013.Read More

Shattering misconceptions about sun exposure

The need for a balanced conversation

It’s widely known that overexposure to the sun can have detrimental effects, including sunburns, dehydration, heat stroke, and skin cancer. This may cause your patients to think they should avoid the sun entirely–but, as you know, lack of sun exposure can negatively affect their health.

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ENTs: Now’s the time to raise awareness about common ear conditions and injuries

Summer doesn’t technically end until September 22 this year, so there’s still plenty of time for warm-weather fun. However, that also means more opportunities for ear health issues, from swimmer’s ear to eardrum injuries. Misinformation persists about common ear ailments and treatments, and not enough patients understand the importance of proper ear protection and ear hygiene. ENTs: are you educating your patients on how to keep their ears healthy? These videos can help.

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What they need to know about personal care products and eye health

The average person might use a half-dozen personal care products daily: soap, shampoo, conditioner, moisturizer, deodorant, toothpaste. For women, that number is likely even higher if they wear cosmetics such as eyeliner, eye shadow, and mascara. Why should this concern eye doctors?

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Originally Published July 7, 2017

What your patients need to know about these concerning new apps

Online eyewear retailer Warby Parker has given optometrists one more reason to dislike them. Now, in addition to offering customers a greater selection of eyewear at a lower cost than most brick-and-mortar eye doctors can offer, Warby Parker is introducing an online eye test.Read More