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With no cure in sight, ODs may be able to make an impact through patient education and early detection

More than 5 million Americans are living with Alzheimer’s disease. That number is expected to rise to as much as 16 million by 2050, according to the Alzheimer’s Association. One in 10 people age 65 and older has Alzheimer’s. The disease is the sixth leading cause of death in the U.S., killing more people each year than breast cancer and prostate cancer combined.Read More

FDA approves new treatment that restores vision in patients with congenital blindness

In December, the FDA made history by approving a gene therapy for a rare inherited eye disease that causes blindness. This is the first gene therapy to be cleared in the U.S. for treatment of the eye or any inherited disease. And it’s only the third gene therapy approved for use in the U.S.; the other two therapies to gain approval earlier in 2017 treat blood cancers.Read More

Patients need to know that lid hygiene products and services go beyond baby shampoo

Do your patients know what blepharitis is? Do they think Demodex is a type of sales presentation software? Would they confuse MGD with a common Chinese food additive? These may seem like silly questions to eye care professionals, but they’re important to consider for any provider looking to get better results from their practice marketing and patient education efforts.Read More

Does medical marijuana treat glaucoma? And other common misconceptions, explained

Weed, pot, grass, chronic, reefer—whatever you call it, there’s a nearly 100 percent chance either you or someone you know has used this drug before. A whopping 22.2 million Americans have used it in the past month alone and 52 percent of adults have used it at least once in their life, making it the most commonly used illicit substance in the U.S. Read More

Patients want solutions, but eye care providers aren’t being proactive enough

Eye care professionals: are you missing opportunities to help people suffering from screen-related eye strain? Studies say yes. At Vision Expo West 2017, we learned about a new study that highlighted a gap in eye care. Most U.S. consumers are very concerned about eye strain related to the use of digital devices. However, eye care providers aren’t addressing the issue enough. Why not, and what can be done about it?Read More

From decor to niche services to technology, here’s how savvy eye care practices stand out

Fresh flowers, striped wallpaper, and elaborate window displays that rival the high-end boutiques of Rodeo Drive or Fifth Avenue is not what you’d expect to find when you visit an optometrist. And that’s exactly what Courtney Dryer, O.D., intended when she opened her private practice, 4 Eyes Optometry, in Charlotte, N.C. in 2013.Read More