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More U.S. consumers are supporting local businesses, including optical customers

More Americans than ever were willing to “Shop Small” this year, according to projections and initial data from this year’s Small Business Saturday. Held two days after Thanksgiving — and the day after Black Friday — Small Business Saturday was created by American Express in 2010 as a way to encourage customers to support local businesses, which can help create jobs, boost the economy, and preserve neighborhoods.Read More

Get more patients by focusing on what’s important to them

Recently, we’ve discussed many ways to improve your practice’s marketing efforts. Having a strong online presence and using digital marketing strategies are important in 2017. But those aren’t the only ways to gain more patients. One of the best ways to attract people to your practice costs you nothing but time: referrals. Getting your current patients and other doctors to refer patients to your practice is actually pretty simple. It boils down to good communication and providing excellent care. Here are five specific ways to boost referrals to your practice.Read More

Why health care needs to make the switch to online marketing

Compared to other industries, health care is slow to embrace change. This is especially true when it comes to adopting technology. Yet from EHRs to online scheduling, doctors have slowly but surely come around to realizing that modern tools of the trade can not only streamline their workflow, but can help them see more patients, as well. The next frontier doctors must cross? Digital marketing.Read More

How giving back benefits doctors, patients, and the community

Health care policy changes. Ever-increasing coding requirements. Managing a growing number of patients with chronic disease. With everything doctors have on their plates right now, giving back to their communities may be the last thing on their minds. Who has the extra time or money to volunteer or donate to numerous charities? Yet evidence shows that the rewards for doctors’ philanthropic efforts are far-reaching. Not only do patients and the community benefit, but it turns out doctors do, as well.Read More

Every medical practice should have a website. Recent surveys show that virtually everyone, even older patients, use the Internet to access health care information and discover providers, reports Physicians Practice. “Websites are your new front door. This is the first impression people will get of you,” said Derek Kosiorek, principal with the Medical Group Management Association’s (MGMA’s) consulting arm.Read More