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Is your practice in need of a digital spring cleaning? Learn how to manage all of your website videos in one place

Now that spring is in full bloom, it’s the perfect opportunity for that much-needed spring cleaning. A thorough cleanse is a chance to get organized and feel refreshed. Your spring cleaning doesn’t need to be limited to just your home or office—consider a digital cleanup as well.Read More

Eye care professionals are ideally suited to offer surgical and nonsurgical aesthetic services

For some ophthalmologists and optometrists, adding cosmetic services to their practices happens naturally. A patient who comes in for an eye exam may ask about eyelash-lengthening serums like Latisse, or a blepharoplasty patient may inquire about Botox. For other eye doctors, adding aesthetic offerings is a strategic decision to increase revenue. There are pros and cons to delving into cosmetic procedures and products, as well as some special considerations to be aware of. Here, experts discuss what you need to know.Read More

More U.S. consumers are supporting local businesses, including optical customers

More Americans than ever were willing to “Shop Small” this year, according to projections and initial data from this year’s Small Business Saturday. Held two days after Thanksgiving — and the day after Black Friday — Small Business Saturday was created by American Express in 2010 as a way to encourage customers to support local businesses, which can help create jobs, boost the economy, and preserve neighborhoods.Read More

From decor to niche services to technology, here’s how savvy eye care practices stand out

Fresh flowers, striped wallpaper, and elaborate window displays that rival the high-end boutiques of Rodeo Drive or Fifth Avenue is not what you’d expect to find when you visit an optometrist. And that’s exactly what Courtney Dryer, O.D., intended when she opened her private practice, 4 Eyes Optometry, in Charlotte, N.C. in 2013.Read More

Get more patients by focusing on what’s important to them

Recently, we’ve discussed many ways to improve your practice’s marketing efforts. Having a strong online presence and using digital marketing strategies are important in 2017. But those aren’t the only ways to gain more patients. One of the best ways to attract people to your practice costs you nothing but time: referrals. Getting your current patients and other doctors to refer patients to your practice is actually pretty simple. It boils down to good communication and providing excellent care. Here are five specific ways to boost referrals to your practice.Read More

Why health care needs to make the switch to online marketing

Compared to other industries, health care is slow to embrace change. This is especially true when it comes to adopting technology. Yet from EHRs to online scheduling, doctors have slowly but surely come around to realizing that modern tools of the trade can not only streamline their workflow, but can help them see more patients, as well. The next frontier doctors must cross? Digital marketing.Read More