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Stop Promoting Glasses the Old-Fashioned Way

Stephanie Barlas

on

Medical Marketing

Appeal to modern patients with style, variety, and community outreach

The eyewear marketplace has changed. It’s no longer about luxury brands or logos as status symbols. In 2019, consumers are fashion-forward, but more of them are interested in quality, unique products, and even philanthropy. Today’s patients also have different needs for their eyewear, particularly those who spend a lot of time on digital devices. Find out how shifts in your marketing approach and patient education can yield big payoffs for your eye care practice’s bottom line. Read More

Should Your Practice Hire an Intern?

Kristen Shaab

on

Medical Marketing, Practice Management

How to recruit a summer intern to boost your social media presence

For most doctors, trying to keep up with practice marketing and social media on top of seeing patients and running a business is a daunting task. Sure, you could pass off these responsibilities to your front office staff, but they’re busy, too. That’s where some extra help can come in handy. Have you considered hiring a summer intern to help with your practice’s social media and marketing? If you plan properly, your intern can schedule out social media posts for the next six months (or longer!) to keep your practice on top of its marketing messaging for months to come.Read More

Tips for a Perfect Practice Website

Quin Ashworth

on

Medical Marketing

What a patient-focused site looks like in 2019

What’s the first step most people take when looking for a new doctor? They go online. Your website is the first impression most prospective patients will get of your practice. Your online presence matters – especially to the generation that’s projected to reach 73 million in 2019, becoming the largest in the U.S.: millennials (anyone born between 1981 and 1996). Read More

How to Capture Compelling Patient Testimonials

Kristen Shaab

on

Medical Marketing

Tips for gathering powerful, personal feedback to market your practice

Doctors, you may be overlooking an important tool for marketing your practice and attracting new business: effective patient testimonials. Ever since patients began reviewing their health care providers online, doctors have become aware of the power of word-of-mouth on the Internet—for better or worse. Patient testimonials are an effective way to collect and share positive feedback about your practice and services. Do you know what it takes to capture a good testimonial?Read More

Encouraging Patients to Schedule Winter ENT Checkups

Katie Moyer

on

Medical Marketing, Patient Engagement

Reach out to those with cold and sinus issues and college students home for the holidays

During the winter months, when colds, flu, strep throat, and other illnesses affecting the ear, nose, and throat run rampant, ENT practices could be at their busiest. But patients won’t come in if they don’t know they should—or how you can help them. Now is the perfect time for proactive patient education to reach those who are suffering from common winter ailments, as well as college students home on break who may be due for a checkup.Read More

Wintertime Marketing Strategies for Your Practice

Kristen Shaab

on

Medical Marketing

Seasonal displays, promotions, and charitable giving are great ways to boost business this time of year

The holiday season is in full swing. While an optical or medical practice may not be the first place holiday shoppers think of when looking for gifts, there’s no reason you can’t get in on the retail action. Winter can be a great time to boost sales, get rid of old inventory, and encourage patients to use up their health care spending accounts before they expire. It’s also a great time of year for charitable giving.Read More