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Reassure patients with proactive communication and patient education during COVID-19

As we discussed in our last post, there is a lot of misinformation circulating during COVID-19. If you run an eye care practice, your patients may be concerned or confused about what’s safe and what’s not, what services your practice is offering, and how to get what they need, like contact lens refills.Read More

How to keep your practice’s future secure while staying connected with patients

The U.S. now has more confirmed cases of Coronavirus Disease 2019 (COVID-19) than any other country. Not only is the global pandemic presenting new public health challenges daily, it also is forcing medical practices into uncharted territory. How can doctors stay connected to their patients during this time? How can you continue to provide care and services to patients? How can small or solo practices, like other small businesses, weather this crisis and prepare for the future? Read More

Are you tapping into the power of the patients you already have?

Attractive, patient-focused website? Check. Active social media accounts? Check. Targeted, high-quality advertising strategies? Check. More medical practices are upping their marketing game to attract new patients in a competitive health care climate where consumers have more choices than ever.  Read More

Are you making these common mistakes that turn off patients?

You’ve likely heard the saying, “A picture is worth a thousand words.” A photo that went viral on social media earlier this year proves the truth of that statement. As Forbes reported, a young boy in Arizona stopped “dead in his tracks” on a shopping trip when he saw an ad featuring a boy in a wheelchair, just like him. “He just stared at it in awe! He recognized another boy like him, smiling and laughing on a display at Target,” his mother wrote on Facebook, alongside a photo of her son. Read More

Eye care professionals are ideally suited to offer surgical and nonsurgical aesthetic services

For some ophthalmologists and optometrists, adding cosmetic services to their practices happens naturally. A patient who comes in for an eye exam may ask about eyelash-lengthening serums like Latisse, or a blepharoplasty patient may inquire about Botox. For other eye doctors, adding aesthetic offerings is a strategic decision to increase revenue. There are pros and cons to delving into cosmetic procedures and products, as well as some special considerations to be aware of. Here, experts discuss what you need to know.Read More