It’s a delicate time in health care. Many practices are reopening or resuming routine and elective care that was paused during state shutdowns. Some patients may be eager to go back to their doctors but others are fearful about safety. That’s why online patient reviews and testimonials are so important right now.Read More
Even amidst all the upheaval and uncertainty in the world and in health care in recent months, some things never change. Doctors are still one of the most trusted sources of information. And patients still want guidance, reassurance, and solutions to their health concerns. Read More
It should come as no surprise that Americans have spent more time online during the coronavirus pandemic. Between stay-at-home orders and a thirst for up-to-date information, more people than ever are turning to the internet to stay connected and informed. Read More
As we discussed in our last post, there is a lot of misinformation circulating during COVID-19. If you run an eye care practice, your patients may be concerned or confused about what’s safe and what’s not, what services your practice is offering, and how to get what they need, like contact lens refills.Read More
The U.S. now has more confirmed cases of Coronavirus Disease 2019 (COVID-19) than any other country. Not only is the global pandemic presenting new public health challenges daily, it also is forcing medical practices into uncharted territory. How can doctors stay connected to their patients during this time? How can you continue to provide care and services to patients? How can small or solo practices, like other small businesses, weather this crisis and prepare for the future? Read More
Attractive, patient-focused website? Check. Active social media accounts? Check. Targeted, high-quality advertising strategies? Check. More medical practices are upping their marketing game to attract new patients in a competitive health care climate where consumers have more choices than ever. Read More
