Sign up for Rendia Insider, our monthly newsletter!

Why It’s a Prime Time to Address Dry Eye Disease

Katie Moyer

on

Medical Marketing, Patient Education, Practice Management

Sufferers have increased and adherence has dropped during the pandemic; why patient education is key

A year ago, the Ophthalmology Times reported on the prevalence of dry eye disease (DED), calling it a “critical and significant public health issue” in the U.S. While a 2017 study estimated that 16 million Americans have been diagnosed with DED, the actual number of people suffering from dry eye is likely much higher—with some reports indicating that nearly half of all U.S. adults experience dry eye signs and symptoms.Read More

Masks and Foggy Glasses: Caring for Your Optical Patients

Stephanie Barlas

on

Medical Marketing, Patient Education, Patient Engagement

What your patients with glasses need to hear from you now

In a recent post, we discussed the concerns and confusion your contact lens patients may be experiencing during COVID-19. What’s safe and what’s not? What services is your eye care practice offering now? Is online ordering the only option? Patients who wear glasses may have many of the same concerns. Be proactive about communicating with these patients to let them know how to stay safe and how you can help. Preventing glasses from fogging up while wearing a face mask is only the beginning. Here are some other ways to help patients now.Read More

Why Your Online Reviews Matter Now More Than Ever

Stephanie Barlas

on

Medical Marketing, Practice Management

Requesting and addressing patient feedback is crucial during COVID-19

It’s a delicate time in health care. Many practices are reopening or resuming routine and elective care that was paused during state shutdowns. Some patients may be eager to go back to their doctors but others are fearful about safety. That’s why online patient reviews and testimonials are so important right now.Read More

Timely Videos to Share with Patients Now

Kristen Shaab

on

Latest Videos, Medical Marketing, Patient Education

From new COVID-19-related procedures to summer health topics, Rendia has you covered

Even amidst all the upheaval and uncertainty in the world and in health care in recent months, some things never change. Doctors are still one of the most trusted sources of information. And patients still want guidance, reassurance, and solutions to their health concerns. Read More

Don’t Lose Business to Online Contact Lens Retailers

Stephanie Barlas

on

Medical Marketing, Patient Engagement

Reassure patients with proactive communication and patient education during COVID-19

As we discussed in our last post, there is a lot of misinformation circulating during COVID-19. If you run an eye care practice, your patients may be concerned or confused about what’s safe and what’s not, what services your practice is offering, and how to get what they need, like contact lens refills.Read More