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What to focus on in 2020 for maximum ROI

Happy New Year! Are you ready to take your practice to the next level in 2020? Focus on a few specific goals proven to help you build patient loyalty and brand awareness and plan steps to accomplish them. It doesn’t have to be hard or time-consuming. Here are three resolutions for doctors to consider making this year. Read More

Tips on getting started with this effective digital marketing strategy

You keep up with CME requirements. You upgrade your technology and embrace new innovations in medicine. So why would you cling to outdated practice marketing techniques? If you’re still using only traditional marketing tools like print brochures and display ads in lieu of digital marketing, you could be missing out on more patients, higher conversions, and even a more personal connection with patients. Read More

Used correctly, it’s a powerful tool for patient engagement and practice marketing

For as long as email has been a part of our daily lives, doctors have been concerned about whether or not to use this method of communication with their patients. Even in 2019, the majority of doctors still are not regularly communicating with their patients electronically. Estimates show that only about 30 percent of doctors exchange email with their patients, while about 18 percent use text messaging to interact with patients.Read More

The psychology behind why giveaways and gifts work 

 Is gifting patients stress balls branded with your name an effective way to build loyalty? Do giveaways on your Facebook page influence patients to promote your practice? It can be hard to know what strategies are worth your time and expense. Before you order a case of eyeball lollipops for your eye care practice, let’s take a look at the psychology behind patient loyalty and practice marketing. In a few simple steps, you’ll be on your way to more engaged patients and hopefully new-patient referrals as well.  Read More

Patients trust them, but can doctors control their Internet ratings?

What’s the first thing the vast majority of people do when choosing a doctor? The same thing they do when searching for a good restaurant, a new dry cleaner, or the top hair salon in town: they go online. While years ago online reviews of doctors were few and far between—and even fewer were considered trustworthy—that has changed. More people are posting reviews and ratings of their doctors on the Internet in 2019—and more importantly, people increasingly trust those reviews. Read More