How an Ohio eye care practice increased patients, surgeries, and online ratings with Rendia
Like many eye care practices, Northeast Ohio Eye Surgeons was used to doing patient education a certain way. “Our practice was almost completely paper-based,” said COO Katie L. Greiner, O.D. “We would send mailers to educate patients, and the lobby was full of brochures on different procedures and conditions. It was very old-fashioned.”Read More
The use of telehealth skyrocketed during the COVID-19 pandemic, as both patients and doctors rapidly adopted the technology to minimize exposure risk while maintaining patients’ health. Telemedicine will likely wane after the height of the pandemic, experts predict, but usage will remain higher than before.Read More
A year ago, the Ophthalmology Times reported on the prevalence of dry eye disease (DED), calling it a “critical and significant public health issue” in the U.S. While a 2017 study estimated that 16 million Americans have been diagnosed with DED, the actual number of people suffering from dry eye is likely much higher—with some reports indicating that nearly half of all U.S. adults experience dry eye signs and symptoms.Read More
In a recent post, we discussed the concerns and confusion your contact lens patients may be experiencing during COVID-19. What’s safe and what’s not? What services is your eye care practice offering now? Is online ordering the only option? Patients who wear glasses may have many of the same concerns. Be proactive about communicating with these patients to let them know how to stay safe and how you can help. Preventing glasses from fogging up while wearing a face mask is only the beginning. Here are some other ways to help patients now.Read More
It’s a delicate time in health care. Many practices are reopening or resuming routine and elective care that was paused during state shutdowns. Some patients may be eager to go back to their doctors but others are fearful about safety. That’s why online patient reviews and testimonials are so important right now.Read More
Even amidst all the upheaval and uncertainty in the world and in health care in recent months, some things never change. Doctors are still one of the most trusted sources of information. And patients still want guidance, reassurance, and solutions to their health concerns. Read More
