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Reach out to those with cold and sinus issues and college students home for the holidays

During the winter months, when colds, flu, strep throat, and other illnesses affecting the ear, nose, and throat run rampant, ENT practices could be at their busiest. But patients won’t come in if they don’t know they should—or how you can help them. Now is the perfect time for proactive patient education to reach those who are suffering from common winter ailments, as well as college students home on break who may be due for a checkup.Read More

Seasonal displays, promotions, and charitable giving are great ways to boost business this time of year

The holiday season is in full swing. While an optical or medical practice may not be the first place holiday shoppers think of when looking for gifts, there’s no reason you can’t get in on the retail action. Winter can be a great time to boost sales, get rid of old inventory, and encourage patients to use up their health care spending accounts before they expire. It’s also a great time of year for charitable giving.Read More

Originally published on September 27, 2017

From decor to niche services to technology, here’s how savvy eye care practices stand out

Fresh flowers, striped wallpaper, and elaborate window displays that rival the high-end boutiques of Rodeo Drive or Fifth Avenue is not what you’d expect to find when you visit an optometrist. And that’s exactly what Courtney Dryer, O.D., intended when she opened her private practice, 4 Eyes Optometry, in Charlotte, N.C. in 2013.Read More

Originally Published August 18, 2017

Five marketing strategies to improve your reach and get more patients in the door

Want more patients? You already know you need a website, a social media presence, and an email list. After that, the trick is knowing how to leverage those tools effectively without breaking the bank. Here are five surefire strategies that doctors are using to get better results from their marketing efforts – and get more patients coming through their doors.Read More

It’s not just about salary anymore. How to engage and empower employees in a competitive health care market.

We hate to break it to you, but neither the best bedside manner in town nor the most impressive degrees on your office wall are enough to attract and keep patients. There’s another factor that forms patients’ first impression of your practice, affects appointment scheduling and daily operations, and ultimately impacts your practice’s reputation and bottom line: your staff.

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Expert advice on how to give a compelling talk to any audience

Chances are, most doctors will be called upon to do some public speaking at some point in their careers. Whether you’re giving a patient education seminar, presenting at a medical conference, or speaking on a panel, here are some tips and best practices from the experts to make the experience go smoothly.

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