Want more patients? You already know you need a website, a social media presence, and an email list. After that, the trick is knowing how to leverage those tools effectively without breaking the bank. Here are five surefire strategies that doctors are using to get better results from their marketing efforts – and get more patients coming through their doors.Read More
We hate to break it to you, but neither the best bedside manner in town nor the most impressive degrees on your office wall are enough to attract and keep patients. There’s another factor that forms patients’ first impression of your practice, affects appointment scheduling and daily operations, and ultimately impacts your practice’s reputation and bottom line: your staff.
Chances are, most doctors will be called upon to do some public speaking at some point in their careers. Whether you’re giving a patient education seminar, presenting at a medical conference, or speaking on a panel, here are some tips and best practices from the experts to make the experience go smoothly.
Think business has to slow down for medical practices in the summer? Think again! The longer, lazy days of summer can be the perfect time to bring in more patients and more revenue – if you’re savvy about your marketing. Here are some ideas to beat the summer slump and boost business.
Now that spring is in full bloom, it’s the perfect opportunity for that much-needed spring cleaning. A thorough cleanse is a chance to get organized and feel refreshed. Your spring cleaning doesn’t need to be limited to just your home or office—consider a digital cleanup as well.Read More
For some ophthalmologists and optometrists, adding cosmetic services to their practices happens naturally. A patient who comes in for an eye exam may ask about eyelash-lengthening serums like Latisse, or a blepharoplasty patient may inquire about Botox. For other eye doctors, adding aesthetic offerings is a strategic decision to increase revenue. There are pros and cons to delving into cosmetic procedures and products, as well as some special considerations to be aware of. Here, experts discuss what you need to know.Read More
