What’s the first step most people take when looking for a new doctor? They go online. Your website is the first impression most prospective patients will get of your practice. Your online presence matters – especially to the generation that’s projected to reach 73 million in 2019, becoming the largest in the U.S.: millennials (anyone born between 1981 and 1996). Read More
Doctors, you may be overlooking an important tool for marketing your practice and attracting new business: effective patient testimonials. Ever since patients began reviewing their health care providers online, doctors have become aware of the power of word-of-mouth on the Internet—for better or worse. Patient testimonials are an effective way to collect and share positive feedback about your practice and services. Do you know what it takes to capture a good testimonial?Read More
During the winter months, when colds, flu, strep throat, and other illnesses affecting the ear, nose, and throat run rampant, ENT practices could be at their busiest. But patients won’t come in if they don’t know they should—or how you can help them. Now is the perfect time for proactive patient education to reach those who are suffering from common winter ailments, as well as college students home on break who may be due for a checkup.Read More
The holiday season is in full swing. While an optical or medical practice may not be the first place holiday shoppers think of when looking for gifts, there’s no reason you can’t get in on the retail action. Winter can be a great time to boost sales, get rid of old inventory, and encourage patients to use up their health care spending accounts before they expire. It’s also a great time of year for charitable giving.Read More
Fresh flowers, striped wallpaper, and elaborate window displays that rival the high-end boutiques of Rodeo Drive or Fifth Avenue is not what you’d expect to find when you visit an optometrist. And that’s exactly what Courtney Dryer, O.D., intended when she opened her private practice, 4 Eyes Optometry, in Charlotte, N.C. in 2013.Read More
Want more patients? You already know you need a website, a social media presence, and an email list. After that, the trick is knowing how to leverage those tools effectively without breaking the bank. Here are five surefire strategies that doctors are using to get better results from their marketing efforts – and get more patients coming through their doors.Read More
