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Used correctly, it’s a powerful tool for patient engagement and practice marketing

For as long as email has been a part of our daily lives, doctors have been concerned about whether or not to use this method of communication with their patients. Even in 2019, the majority of doctors still are not regularly communicating with their patients electronically. Estimates show that only about 30 percent of doctors exchange email with their patients, while about 18 percent use text messaging to interact with patients.Read More

The psychology behind why giveaways and gifts work 

 Is gifting patients stress balls branded with your name an effective way to build loyalty? Do giveaways on your Facebook page influence patients to promote your practice? It can be hard to know what strategies are worth your time and expense. Before you order a case of eyeball lollipops for your eye care practice, let’s take a look at the psychology behind patient loyalty and practice marketing. In a few simple steps, you’ll be on your way to more engaged patients and hopefully new-patient referrals as well.  Read More

Patients trust them, but can doctors control their Internet ratings?

What’s the first thing the vast majority of people do when choosing a doctor? The same thing they do when searching for a good restaurant, a new dry cleaner, or the top hair salon in town: they go online. While years ago online reviews of doctors were few and far between—and even fewer were considered trustworthy—that has changed. More people are posting reviews and ratings of their doctors on the Internet in 2019—and more importantly, people increasingly trust those reviews. Read More

Getting specific about patient-friendly info, images, and user experience

We’ve discussed before the importance of your practice’s website. It is usually the first stop for patients, especially younger ones, when looking for a doctor: 88 percent of patients under age 40 said in a recent survey that they will choose their next provider based on the provider’s online presence. And, patients are using doctors’ websites for more than just choosing a doctor. Increasingly, they expect to be able to schedule appointments, pay their bills, communicate with their providers, and access patient education resources on doctors’ sites. Read More

Appeal to modern patients with style, variety, and community outreach

The eyewear marketplace has changed. It’s no longer about luxury brands or logos as status symbols. In 2019, consumers are fashion-forward, but more of them are interested in quality, unique products, and even philanthropy. Today’s patients also have different needs for their eyewear, particularly those who spend a lot of time on digital devices. Find out how shifts in your marketing approach and patient education can yield big payoffs for your eye care practice’s bottom line. Read More