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How meeting the needs of 80 million millennials benefits patients of all generations

Millennials have surpassed Baby Boomers as America’s largest generation. Defined as those born between 1982 and 2000, this group is more than 80 million strong and represents more than a quarter of the U.S. population. While millennials have been pegged as fickle, cheap, and overly dependent on technology, the fact is, this diverse group of tech-savvy, cost-conscious, engaged consumers is changing health care. Doctors who understand what makes millennials tick, and what’s a turnoff, just might find that meeting this generation’s needs benefits all their patients.Read More

What your patients need to know about a new law aimed at those with hearing loss

A new law aims to make hearing aids cheaper and more widely used by making them available over-the-counter without a prescription or a doctor’s involvement. Is this good news for the estimated 48 million people who suffer from hearing loss? Or is this yet another example of marketing prevailing over medicine, similar to how online eyewear retailers are stepping on eye doctors’ toes? Read on to find out myths and facts about hearing loss and OTC hearing aids so you can better educate your patients on this topic.Read More

Learn about animal assisted therapy and meet the Rendia dogs that provide us with some vital stress-relief

Dogs can be more than just man’s best friend; they can also be a trained partner in your patients’ health care and recovery. Animal assisted therapy (AAT) has become widely accepted by many health professionals and is used in everything from cancer treatment to managing autism. Many patients report finding success when using therapy animals to reduce pain, improve fine motor skills, decrease blood pressure, and reinforce healthy behaviors such as walking and socializing. And while research still needs to be done to measure the clinical results of AAT, some preliminary studies have shown that these animals can alleviate stress and anxiety during and after a medical treatment.Read More

See how our new brand is enhancing the patient experience through memorable conversations

Almost exactly one year ago on July 25, 2016, our CEO, Smitha Gopal, announced that we had changed both our company and product name from Eyemaginations to Rendia. Rebranding to Rendia gave us the opportunity we needed to refocus our company’s brand promise: to help doctors connect with patients and improve outcomes through interactive patient education technology.Read More

The annual event showcased innovative patient education and practice workflow solutions

Thousands of cataract and refractive surgeons, students, and health care professionals gathered in Los Angeles May 5 – 9, 2017 at the American Society of Cataract and Refractive Surgery (ASCRS). The annual symposium and congress showcases the latest advancements in surgical research, techniques, and technologies.Read More