Your patient education, communication, and marketing are key factors
Just like patients are increasingly turning to online eyewear retailers like Warby Parker for prescription eyeglasses, contact lens wearers are being lured by low prices and convenience to buy online. Read More
Appeal to modern patients with style, variety, and community outreach
The eyewear marketplace has changed. It’s no longer about luxury brands or logos as status symbols. In 2019, consumers are fashion-forward, but more of them are interested in quality, unique products, and even philanthropy. Today’s patients also have different needs for their eyewear, particularly those who spend a lot of time on digital devices. Find out how shifts in your marketing approach and patient education can yield big payoffs for your eye care practice’s bottom line. Read More
Guidelines from Special Olympics on caring for patients with intellectual and developmental disabilities
Approximately 6.5 million people in the U.S. have an intellectual disability, according to Special Olympics. Formerly known as mental retardation, intellectual disability is the most common developmental disability. Three of the best-known intellectual and developmental disabilities (IDD) are Down syndrome, autism, and traumatic brain injury.Read More
The benefits and costs of volunteering your health care services abroad
Almost a year after Hurricane Maria devastated Puerto Rico, we’ve learned that thedeath toll is nearly 3,000—much higher than originally reported. And yet that number could be even higher were it not for the brave and dedicated medical providers who traveled to the U.S. territory to help in the aftermath of the storm.
What they need to know about personal care products and eye health
The average person might use a half-dozen personal care products daily: soap, shampoo, conditioner, moisturizer, deodorant, toothpaste. For women, that number is likely even higher if they wear cosmetics such as eyeliner, eye shadow, and mascara. Why should this concern eye doctors?
Cleaning up your office is good for your patients, your staff—and for business
If the number and popularity of books on decluttering and organizing are any indication, most of us are obsessed with simplifying our surroundings. Amazon lists over 1,000 books about decluttering, and over 6,000 on home organization. But what about your medical practice? Is your waiting room clean and serene? Is your front office streamlined and organized? Are your exam rooms welcoming and clutter-free? If not, it may be time to do some spring cleaning. Here’s our room-by-room guide to sprucing up your practice.Read More