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Website Basics: Getting the Imagery Right

Stephanie Barlas

on

Medical Marketing

Are you making these common mistakes that turn off patients?

You’ve likely heard the saying, “A picture is worth a thousand words.” A photo that went viral on social media earlier this year proves the truth of that statement. As Forbes reported, a young boy in Arizona stopped “dead in his tracks” on a shopping trip when he saw an ad featuring a boy in a wheelchair, just like him. “He just stared at it in awe! He recognized another boy like him, smiling and laughing on a display at Target,” his mother wrote on Facebook, alongside a photo of her son. Read More

Why You’re Losing Patients

Stephanie Barlas

on

Patient Engagement

Top 3 reasons patients leave a practice

Patients today have an unprecedented number of choices when it comes to choosing providers and health care options. The days of “doctor knows best” and being loyal to the same practice for decades are over. According to Becker’s Hospital Review, “Consumers are scrutinizing the quality and cost of their health care, and they’re more apt and able to look elsewhere when their providers don’t measure up to their expectations.”Read More

3 New Year’s Resolutions for Doctors

Stephanie Barlas

on

Medical Marketing, Practice Management

What to focus on in 2020 for maximum ROI

Happy New Year! Are you ready to take your practice to the next level in 2020? Focus on a few specific goals proven to help you build patient loyalty and brand awareness and plan steps to accomplish them. It doesn’t have to be hard or time-consuming. Here are three resolutions for doctors to consider making this year. Read More

Year in Review: Your Favorite Posts of 2019

Stephanie Barlas

on

Industry News, Patient Engagement

What Rendia readers found most interesting on our blog

The year and the decade are coming to a close. A lot has changed in health care during that time, and we here at Rendia covered many of the changes, challenges, and innovations on our blog. In 2019, as in past years, we found that our readers were especially interested in new treatments and therapies, particularly in eye care. But this year our top posts also revealed an increased interest in meeting the needs of all patients. Read on to find out what posts got the most attention over the past 12 months. Read More

The Important Role Gratitude Plays in Health Care

Stephanie Barlas

on

Work-Life Balance

Giving thanks impacts everything from patient care to burnout to employee engagement

With Thanksgiving right around the corner, it’s the time of year when our thoughts naturally turn toward giving thanks for all the blessings in our lives. Gratitude is not only a warm fuzzy feeling we get around the holiday table, though. In fact, numerous studies have shown that cultivating a habit of noticing and appreciating the positive has a measurable impact on a person’s health and wellbeing. Read More

Doctors Ask: Should I Email My Patients?

Stephanie Barlas

on

Medical Marketing, Patient Engagement

Used correctly, it’s a powerful tool for patient engagement and practice marketing

For as long as email has been a part of our daily lives, doctors have been concerned about whether or not to use this method of communication with their patients. Even in 2019, the majority of doctors still are not regularly communicating with their patients electronically. Estimates show that only about 30 percent of doctors exchange email with their patients, while about 18 percent use text messaging to interact with patients.Read More