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Giving thanks impacts everything from patient care to burnout to employee engagement

With Thanksgiving right around the corner, it’s the time of year when our thoughts naturally turn toward giving thanks for all the blessings in our lives. Gratitude is not only a warm fuzzy feeling we get around the holiday table, though. In fact, numerous studies have shown that cultivating a habit of noticing and appreciating the positive has a measurable impact on a person’s health and wellbeing. Read More

Used correctly, it’s a powerful tool for patient engagement and practice marketing

For as long as email has been a part of our daily lives, doctors have been concerned about whether or not to use this method of communication with their patients. Even in 2019, the majority of doctors still are not regularly communicating with their patients electronically. Estimates show that only about 30 percent of doctors exchange email with their patients, while about 18 percent use text messaging to interact with patients.Read More

Be proactive about patient intakes and screening to identify those at risk

In July, the U.S. Congress passed legislation to extend coverage of health care costs for rescue workers and victims of the Sept. 11, 2001, terrorist attacks. The bill will fund all current and future medical claims from 9/11 survivors through 2092, as well as residents who lived near the World Trade Center in New York City, the Pentagon in Washington, D.C., and Shanksville, Pa., where United Flight 93 crashed, reported the Wall Street JournalRead More

Are you offering these options to patients while they wait? 

The average time patients spend waiting for a doctor is just over 18 minutes, according to a 2018 report. While that is a decrease from previous years, wait time remains a significant factor in patient satisfaction. Not only did 84 percent of people say wait time is either “somewhat important” or “very important,” but 30 percent of patients reported they’ve walked out of an appointment due to long waits, and one in five said they’ve changed doctors because of long wait times.Read More

Appeal to modern patients with style, variety, and community outreach

The eyewear marketplace has changed. It’s no longer about luxury brands or logos as status symbols. In 2019, consumers are fashion-forward, but more of them are interested in quality, unique products, and even philanthropy. Today’s patients also have different needs for their eyewear, particularly those who spend a lot of time on digital devices. Find out how shifts in your marketing approach and patient education can yield big payoffs for your eye care practice’s bottom line. Read More