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Use chatbots and email strategically to engage patients and save time

COVID-19 presented doctors and patients with a crash course in digital health technology. Four in ten patients started using a new app or digital technology to stay connected to their providers at the start of the pandemic, according to PatientEngagementHIT.com. While 90 percent of patients who used any type of digital health tool for the first time rated their experience as good, patient satisfaction with doctors’ communication dropped during the pandemic, according to recent survey data.Read More

What your patients with glasses need to hear from you now

In a recent post, we discussed the concerns and confusion your contact lens patients may be experiencing during COVID-19. What’s safe and what’s not? What services is your eye care practice offering now? Is online ordering the only option? Patients who wear glasses may have many of the same concerns. Be proactive about communicating with these patients to let them know how to stay safe and how you can help. Preventing glasses from fogging up while wearing a face mask is only the beginning. Here are some other ways to help patients now.Read More

Requesting and addressing patient feedback is crucial during COVID-19

It’s a delicate time in health care. Many practices are reopening or resuming routine and elective care that was paused during state shutdowns. Some patients may be eager to go back to their doctors but others are fearful about safety. That’s why online patient reviews and testimonials are so important right now.Read More

Reassure patients with proactive communication and patient education during COVID-19

As we discussed in our last post, there is a lot of misinformation circulating during COVID-19. If you run an eye care practice, your patients may be concerned or confused about what’s safe and what’s not, what services your practice is offering, and how to get what they need, like contact lens refills.Read More

Are you making these common mistakes that turn off patients?

You’ve likely heard the saying, “A picture is worth a thousand words.” A photo that went viral on social media earlier this year proves the truth of that statement. As Forbes reported, a young boy in Arizona stopped “dead in his tracks” on a shopping trip when he saw an ad featuring a boy in a wheelchair, just like him. “He just stared at it in awe! He recognized another boy like him, smiling and laughing on a display at Target,” his mother wrote on Facebook, alongside a photo of her son. Read More