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Requesting and addressing patient feedback is crucial during COVID-19

It’s a delicate time in health care. Many practices are reopening or resuming routine and elective care that was paused during state shutdowns. Some patients may be eager to go back to their doctors but others are fearful about safety. That’s why online patient reviews and testimonials are so important right now.Read More

Reassure patients with proactive communication and patient education during COVID-19

As we discussed in our last post, there is a lot of misinformation circulating during COVID-19. If you run an eye care practice, your patients may be concerned or confused about what’s safe and what’s not, what services your practice is offering, and how to get what they need, like contact lens refills.Read More

Are you making these common mistakes that turn off patients?

You’ve likely heard the saying, “A picture is worth a thousand words.” A photo that went viral on social media earlier this year proves the truth of that statement. As Forbes reported, a young boy in Arizona stopped “dead in his tracks” on a shopping trip when he saw an ad featuring a boy in a wheelchair, just like him. “He just stared at it in awe! He recognized another boy like him, smiling and laughing on a display at Target,” his mother wrote on Facebook, alongside a photo of her son. Read More

Top 3 reasons patients leave a practice

Patients today have an unprecedented number of choices when it comes to choosing providers and health care options. The days of “doctor knows best” and being loyal to the same practice for decades are over. According to Becker’s Hospital Review, “Consumers are scrutinizing the quality and cost of their health care, and they’re more apt and able to look elsewhere when their providers don’t measure up to their expectations.”Read More

What to focus on in 2020 for maximum ROI

Happy New Year! Are you ready to take your practice to the next level in 2020? Focus on a few specific goals proven to help you build patient loyalty and brand awareness and plan steps to accomplish them. It doesn’t have to be hard or time-consuming. Here are three resolutions for doctors to consider making this year. Read More