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Now’s the time to try these 6 ideas in your practice

This has already been a year of extraordinary upheaval and change—and we’re only halfway through 2020. Health care providers have been forced to adapt to evolving circumstances quickly and safely, to the best of their ability. Telemedicine is improving. Elective procedures and routine care are resuming.Read More

4 reasons tech is superior to text

Most people in the U.S. have embraced mobile technology—and are using it to monitor and improve their health. About one in five Americans now wears a smartwatch or fitness tracker, according to Pew Research Center. Nine in 10 Americans ages 34 and under have a smartphone, and those age 50 and older are catching up, with 67 percent adopting the technology as of 2019.Read More

Tips on getting started with this effective digital marketing strategy

You keep up with CME requirements. You upgrade your technology and embrace new innovations in medicine. So why would you cling to outdated practice marketing techniques? If you’re still using only traditional marketing tools like print brochures and display ads in lieu of digital marketing, you could be missing out on more patients, higher conversions, and even a more personal connection with patients. Read More

Your older patients’ care priorities may not be what you think—or what younger patients want

An 82-year-old man with heart failure was presented with a difficult decision: undergo the high-risk surgery his doctors recommended, or die. As Kaiser Health News (KHN) reported, the patient’s daughter felt there was no choice but to go ahead with the surgery. Read More

The psychology behind why giveaways and gifts work 

 Is gifting patients stress balls branded with your name an effective way to build loyalty? Do giveaways on your Facebook page influence patients to promote your practice? It can be hard to know what strategies are worth your time and expense. Before you order a case of eyeball lollipops for your eye care practice, let’s take a look at the psychology behind patient loyalty and practice marketing. In a few simple steps, you’ll be on your way to more engaged patients and hopefully new-patient referrals as well.  Read More