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What patients want, and what tech is worth the investment

Are you still using Windows 7? By now you should know that Microsoft is sunsetting the operating system in January 2020 more than a decade after its initial release. The company has announced that technical assistance and software updates for Windows 7 will end on January 14, 2020. Read More

What a patient-focused site looks like in 2019

What’s the first step most people take when looking for a new doctor? They go online. Your website is the first impression most prospective patients will get of your practice. Your online presence matters – especially to the generation that’s projected to reach 73 million in 2019, becoming the largest in the U.S.: millennials (anyone born between 1981 and 1996). Read More

From new hearing aids and sleep apnea devices to innovative patient education, tech is transforming medicine

On average, Americans currently spend more than $10,000 a year per person on health care, according to ENTtoday. This is “a dramatic and unsustainable increase” from the average of $160 spent in 1960, stated the publication, adding, “The only real mechanism for both decreasing the cost and improving quality in medicine is through innovation and the creation of new technologies.”Read More

Every medical practice should have a website. Recent surveys show that virtually everyone, even older patients, use the Internet to access health care information and discover providers, reports Physicians Practice. “Websites are your new front door. This is the first impression people will get of you,” said Derek Kosiorek, principal with the Medical Group Management Association’s (MGMA’s) consulting arm.Read More

I know the waiting room has been discussed on this blog before, but I want to approach it from a different angle. Your waiting room is the chance for you to make a great impression and own up to the promises made on your website – almost like a first date with someone you met online.  Having trouble understanding my analogy? Imagine the following scenario:

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