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Top Secrets to Reaching Millennial Patients

Michael Sopher

on

Industry News

How meeting the needs of 80 million millennials benefits patients of all generations

Millennials have surpassed Baby Boomers as America’s largest generation. Defined as those born between 1982 and 2000, this group is more than 80 million strong and represents more than a quarter of the U.S. population. While millennials have been pegged as fickle, cheap, and overly dependent on technology, the fact is, this diverse group of tech-savvy, cost-conscious, engaged consumers is changing health care. Doctors who understand what makes millennials tick, and what’s a turnoff, just might find that meeting this generation’s needs benefits all their patients.Read More

Beware the Dangers of Online Eye Exams

Michael Sopher

on

Patient Education, Technology & the Internet

What your patients need to know about these concerning new apps

Online eyewear retailer Warby Parker has given optometrists one more reason to dislike them. Now, in addition to offering customers a greater selection of eyewear at a lower cost than most brick-and-mortar eye doctors can offer, Warby Parker is introducing an online eye test.Read More

How to Attract Young Talent in the Era of Drop-Out Docs

Michael Sopher

on

Industry News, Practice Management

The number-one most talked about blog post of 2016, according to Medical Economics, was about how more young doctors are jumping ship to non-clinical roles. “[A]n increasing proportion of the roughly 100,000 doctors in medical school today do not intend to treat patients as their primary career – or at all,” wrote Ryan Gamlin, a former health care management consultant and current medical student at the University of Cincinnati.

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Shared Medical Appointments: Benefits to Patients and Providers

Michael Sopher

on

Practice Management

What if there were a way to give patients more of your time and attention while also giving them the opportunity to learn better health habits from their peers? There is, and it’s called the shared medical appointment. The concept is catching on with both doctors and patients, since it can reduce the cost of care while improving the patient experience. Read on to find out what a shared medical appointment is, what it is not, and whether this may be one way to address the changing U.S. health care system’s needs.Read More

How Millennial Doctors Will Shape the Future of Health Care

Michael Sopher

on

Industry News

Currently, doctors from as many as four different generations may be working side-by-side. A few members of the Greatest Generation are still practicing medicine, though many are retiring and passing the torch to the Baby Boomers they trained, as well as Generation X and now millennials. As the youngest generation, born in the 1980s to the early 2000s, millennials are also the largest at more than 80 million.Read More