Tips for gathering powerful, personal feedback to market your practice
Doctors, you may be overlooking an important tool for marketing your practice and attracting new business: effective patient testimonials. Ever since patients began reviewing their health care providers online, doctors have become aware of the power of word-of-mouth on the Internet—for better or worse. Patient testimonials are an effective way to collect and share positive feedback about your practice and services. Do you know what it takes to capture a good testimonial?Read More
Seasonal displays, promotions, and charitable giving are great ways to boost business this time of year
The holiday season is in full swing. While an optical or medical practice may not be the first place holiday shoppers think of when looking for gifts, there’s no reason you can’t get in on the retail action. Winter can be a great time to boost sales, get rid of old inventory, and encourage patients to use up their health care spending accounts before they expire. It’s also a great time of year for charitable giving.Read More
From decor to niche services to technology, here’s how savvy eye care practices stand out
Fresh flowers, striped wallpaper, and elaborate window displays that rival the high-end boutiques of Rodeo Drive or Fifth Avenue is not what you’d expect to find when you visit an optometrist. And that’s exactly what Courtney Dryer, O.D., intended when she opened her private practice, 4 Eyes Optometry, in Charlotte, N.C. in 2013.Read More
Five marketing strategies to improve your reach and get more patients in the door
Want more patients? You already know you need a website, a social media presence, and an email list. After that, the trick is knowing how to leverage those tools effectively without breaking the bank. Here are five surefire strategies that doctors are using to get better results from their marketing efforts – and get more patients coming through their doors.Read More
Expert advice on how to give a compelling talk to any audience
Chances are, most doctors will be called upon to do some public speaking at some point in their careers. Whether you’re giving apatient education seminar, presenting at a medical conference, or speaking on a panel, here are some tips and best practices from the experts to make the experience go smoothly.
Think business has to slow down for medical practices in the summer? Think again! The longer, lazy days of summer can be the perfect time to bring in more patients and more revenue – if you’re savvy about your marketing. Here are some ideas to beat the summer slump and boost business.