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Tips for a Perfect Practice Website: Part 2

Kristen Shaab

on

Medical Marketing

Getting specific about patient-friendly info, images, and user experience

We’ve discussed before the importance of your practice’s website. It is usually the first stop for patients, especially younger ones, when looking for a doctor: 88 percent of patients under age 40 said in a recent survey that they will choose their next provider based on the provider’s online presence. And, patients are using doctors’ websites for more than just choosing a doctor. Increasingly, they expect to be able to schedule appointments, pay their bills, communicate with their providers, and access patient education resources on doctors’ sites. Read More

Should Your Practice Hire an Intern?

Kristen Shaab

on

Medical Marketing, Practice Management

How to recruit a summer intern to boost your social media presence

For most doctors, trying to keep up with practice marketing and social media on top of seeing patients and running a business is a daunting task. Sure, you could pass off these responsibilities to your front office staff, but they’re busy, too. That’s where some extra help can come in handy. Have you considered hiring a summer intern to help with your practice’s social media and marketing? If you plan properly, your intern can schedule out social media posts for the next six months (or longer!) to keep your practice on top of its marketing messaging for months to come.Read More

How to Capture Compelling Patient Testimonials

Kristen Shaab

on

Medical Marketing

Tips for gathering powerful, personal feedback to market your practice

Doctors, you may be overlooking an important tool for marketing your practice and attracting new business: effective patient testimonials. Ever since patients began reviewing their health care providers online, doctors have become aware of the power of word-of-mouth on the Internet—for better or worse. Patient testimonials are an effective way to collect and share positive feedback about your practice and services. Do you know what it takes to capture a good testimonial?Read More

Wintertime Marketing Strategies for Your Practice

Kristen Shaab

on

Medical Marketing

Seasonal displays, promotions, and charitable giving are great ways to boost business this time of year

The holiday season is in full swing. While an optical or medical practice may not be the first place holiday shoppers think of when looking for gifts, there’s no reason you can’t get in on the retail action. Winter can be a great time to boost sales, get rid of old inventory, and encourage patients to use up their health care spending accounts before they expire. It’s also a great time of year for charitable giving.Read More

How to Set Your Practice Apart from the Competition

Kristen Shaab

on

Medical Marketing, Patient Education, Practice Management

Originally published on September 27, 2017

From decor to niche services to technology, here’s how savvy eye care practices stand out

Fresh flowers, striped wallpaper, and elaborate window displays that rival the high-end boutiques of Rodeo Drive or Fifth Avenue is not what you’d expect to find when you visit an optometrist. And that’s exactly what Courtney Dryer, O.D., intended when she opened her private practice, 4 Eyes Optometry, in Charlotte, N.C. in 2013.Read More

Doctors: Here’s How to Market Your Practice

Kristen Shaab

on

Medical Marketing, Practice Management, Technology & the Internet

Originally Published August 18, 2017

Five marketing strategies to improve your reach and get more patients in the door

Want more patients? You already know you need a website, a social media presence, and an email list. After that, the trick is knowing how to leverage those tools effectively without breaking the bank. Here are five surefire strategies that doctors are using to get better results from their marketing efforts – and get more patients coming through their doors.Read More