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The Benefits of Adding Cosmetic Services to Your Practice

Kristen Shaab

on

Medical Marketing, Practice Management

Eye care professionals are ideally suited to offer surgical and nonsurgical aesthetic services

For some ophthalmologists and optometrists, adding cosmetic services to their practices happens naturally. A patient who comes in for an eye exam may ask about eyelash-lengthening serums like Latisse, or a blepharoplasty patient may inquire about Botox. For other eye doctors, adding aesthetic offerings is a strategic decision to increase revenue. There are pros and cons to delving into cosmetic procedures and products, as well as some special considerations to be aware of. Here, experts discuss what you need to know.Read More

Three Ways to Encourage Patients to Shop Small This Season

Kristen Shaab

on

Medical Marketing, Patient Engagement

More U.S. consumers are supporting local businesses, including optical customers

More Americans than ever were willing to “Shop Small” this year, according to projections and initial data from this year’s Small Business Saturday. Held two days after Thanksgiving — and the day after Black Friday — Small Business Saturday was created by American Express in 2010 as a way to encourage customers to support local businesses, which can help create jobs, boost the economy, and preserve neighborhoods.Read More

Are Doctors Missing the Digital Marketing Boat?

Kristen Shaab

on

Medical Marketing, Technology & the Internet

Why health care needs to make the switch to online marketing

Compared to other industries, health care is slow to embrace change. This is especially true when it comes to adopting technology. Yet from EHRs to online scheduling, doctors have slowly but surely come around to realizing that modern tools of the trade can not only streamline their workflow, but can help them see more patients, as well. The next frontier doctors must cross? Digital marketing.Read More

Five Surprising Factors that Affect Patients’ Perceived Quality of Care

Kristen Shaab

on

Patient Engagement, Practice Management

Things you may not think would affect how patients feel about their health care, but do

Doctors know that patient satisfaction and perception of care are not the same thing, though the phrases are often used interchangeably. This can be frustrating, since doctors also know that a happy or satisfied patient doesn’t always equal a healthy patient.Read More