Think business has to slow down for medical practices in the summer? Think again! The longer, lazy days of summer can be the perfect time to bring in more patients and more revenue – if you’re savvy about your marketing. Here are some ideas to beat the summer slump and boost business.
For some ophthalmologists and optometrists, adding cosmetic services to their practices happens naturally. A patient who comes in for an eye exam may ask about eyelash-lengthening serums like Latisse, or a blepharoplasty patient may inquire about Botox. For other eye doctors, adding aesthetic offerings is a strategic decision to increase revenue. There are pros and cons to delving into cosmetic procedures and products, as well as some special considerations to be aware of. Here, experts discuss what you need to know.Read More
More Americans than ever were willing to “Shop Small” this year, according to projections and initial data from this year’s Small Business Saturday. Held two days after Thanksgiving — and the day after Black Friday — Small Business Saturday was created by American Express in 2010 as a way to encourage customers to support local businesses, which can help create jobs, boost the economy, and preserve neighborhoods.Read More
Compared to other industries, health care is slow to embrace change. This is especially true when it comes to adopting technology. Yet from EHRs to online scheduling, doctors have slowly but surely come around to realizing that modern tools of the trade can not only streamline their workflow, but can help them see more patients, as well. The next frontier doctors must cross? Digital marketing.Read More
Doctors know that patient satisfaction and perception of care are not the same thing, though the phrases are often used interchangeably. This can be frustrating, since doctors also know that a happy or satisfied patient doesn’t always equal a healthy patient.Read More
