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How to keep your practice’s future secure while staying connected with patients

The U.S. now has more confirmed cases of Coronavirus Disease 2019 (COVID-19) than any other country. Not only is the global pandemic presenting new public health challenges daily, it also is forcing medical practices into uncharted territory. How can doctors stay connected to their patients during this time? How can you continue to provide care and services to patients? How can small or solo practices, like other small businesses, weather this crisis and prepare for the future? Read More

Are you tapping into the power of the patients you already have?

Attractive, patient-focused website? Check. Active social media accounts? Check. Targeted, high-quality advertising strategies? Check. More medical practices are upping their marketing game to attract new patients in a competitive health care climate where consumers have more choices than ever.  Read More

Eye care professionals are ideally suited to offer surgical and nonsurgical aesthetic services

For some ophthalmologists and optometrists, adding cosmetic services to their practices happens naturally. A patient who comes in for an eye exam may ask about eyelash-lengthening serums like Latisse, or a blepharoplasty patient may inquire about Botox. For other eye doctors, adding aesthetic offerings is a strategic decision to increase revenue. There are pros and cons to delving into cosmetic procedures and products, as well as some special considerations to be aware of. Here, experts discuss what you need to know.Read More

Do you know how you spend your time, when you work best, and where you can save time with technology?

How do doctors spend their time? Not the way most of them want to be spending it, unfortunately. Studies show that doctors are devoting more hours to paperwork and administrative tasks than to patient care—and that’s a problem that impacts patient satisfaction and can lead to doctor burnout. What’s a busy doctor to do? A combination of better time management and digital tools may be the answer. Read More

From minor complaints to life-threatening emergencies, it’s important to have a plan in place

You’ve heard the saying, “Failing to plan is planning to fail.” This is certainly true when it comes to operating a successful medical practice today. You need to be prepared for everything from an unhappy patient to a bad online review to a serious emergency in the workplace. The common thread is that you must plan in advance and set up systems to deal with these issues so you don’t get caught by surprise. Here are three scenarios practices could encounter.Read More

Patients trust them, but can doctors control their Internet ratings?

What’s the first thing the vast majority of people do when choosing a doctor? The same thing they do when searching for a good restaurant, a new dry cleaner, or the top hair salon in town: they go online. While years ago online reviews of doctors were few and far between—and even fewer were considered trustworthy—that has changed. More people are posting reviews and ratings of their doctors on the Internet in 2019—and more importantly, people increasingly trust those reviews. Read More