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From minor complaints to life-threatening emergencies, it’s important to have a plan in place

You’ve heard the saying, “Failing to plan is planning to fail.” This is certainly true when it comes to operating a successful medical practice today. You need to be prepared for everything from an unhappy patient to a bad online review to a serious emergency in the workplace. The common thread is that you must plan in advance and set up systems to deal with these issues so you don’t get caught by surprise. Here are three scenarios practices could encounter.Read More

Patients trust them, but can doctors control their Internet ratings?

What’s the first thing the vast majority of people do when choosing a doctor? The same thing they do when searching for a good restaurant, a new dry cleaner, or the top hair salon in town: they go online. While years ago online reviews of doctors were few and far between—and even fewer were considered trustworthy—that has changed. More people are posting reviews and ratings of their doctors on the Internet in 2019—and more importantly, people increasingly trust those reviews. Read More

Getting specific about patient-friendly info, images, and user experience

We’ve discussed before the importance of your practice’s website. It is usually the first stop for patients, especially younger ones, when looking for a doctor: 88 percent of patients under age 40 said in a recent survey that they will choose their next provider based on the provider’s online presence. And, patients are using doctors’ websites for more than just choosing a doctor. Increasingly, they expect to be able to schedule appointments, pay their bills, communicate with their providers, and access patient education resources on doctors’ sites. Read More

How to recruit a summer intern to boost your social media presence

For most doctors, trying to keep up with practice marketing and social media on top of seeing patients and running a business is a daunting task. Sure, you could pass off these responsibilities to your front office staff, but they’re busy, too. That’s where some extra help can come in handy. Have you considered hiring a summer intern to help with your practice’s social media and marketing? If you plan properly, your intern can schedule out social media posts for the next six months (or longer!) to keep your practice on top of its marketing messaging for months to come.Read More

Tips for gathering powerful, personal feedback to market your practice

Doctors, you may be overlooking an important tool for marketing your practice and attracting new business: effective patient testimonials. Ever since patients began reviewing their health care providers online, doctors have become aware of the power of word-of-mouth on the Internet—for better or worse. Patient testimonials are an effective way to collect and share positive feedback about your practice and services. Do you know what it takes to capture a good testimonial?Read More

Seasonal displays, promotions, and charitable giving are great ways to boost business this time of year

The holiday season is in full swing. While an optical or medical practice may not be the first place holiday shoppers think of when looking for gifts, there’s no reason you can’t get in on the retail action. Winter can be a great time to boost sales, get rid of old inventory, and encourage patients to use up their health care spending accounts before they expire. It’s also a great time of year for charitable giving.Read More