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What Patients Want From Their Doctors

Katie Moyer

on

Patient Engagement

How technology can help you meet the needs of today’s patients

By now, most of us realize that in 2018 patients want more from their doctors than quality health care. Patients value empathy and transparency, and expect the same level of convenience and customer service from their medical providers as they do from hotels, retailers, and other service providers. Fortunately, technology makes it easier to meet these needs, often in a more efficient way that better serves both patients and doctors. Here’s how. Read More

How Patients (and Doctors) Get Pink Eye Treatment Wrong

Katie Moyer

on

Patient Engagement

Why eye doctors are better suited than other providers to treat conjunctivitis

Many parents know that telltale itchiness, “goopiness,” and redness of their child’s eyes probably mean one thing: pink eye. Acute conjunctivitis is a common problem, affecting an estimated 6 million people each year in the U.S. But what many parents don’t know is that they shouldn’t automatically take a child with pink eye to the pediatrician. Here’s what to let your patients, and parents of patients, know about this eye condition.

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Do’s and Don’ts for Effective Doctor-Patient Communication

Katie Moyer

on

Patient Education, Patient Engagement

Your choice of words matters. Here’s what to say to patients—and what not to say

“A doctor’s ability to explain, listen, and empathize has a profound impact on a patient’s care,” stated the New York Times. Yet the Times found that a startling two out of every three patients are discharged from the hospital without even knowing their diagnosis, and that 60 percent of patients misunderstood their doctor’s instructions after a visit.Read More

Are Your Blepharitis Patients Still Using Baby Shampoo?

Katie Moyer

on

Patient Education

Patients need to know that lid hygiene products and services go beyond baby shampoo

Do your patients know what blepharitis is? Do they think Demodex is a type of sales presentation software? Would they confuse MGD with a common Chinese food additive? These may seem like silly questions to eye care professionals, but they’re important to consider for any provider looking to get better results from their practice marketing and patient education efforts.Read More

Five Easy Ways to Increase Patient Referrals

Katie Moyer

on

Medical Marketing, Patient Engagement, Practice Management

Get more patients by focusing on what’s important to them

Recently, we’ve discussed many ways to improve your practice’s marketing efforts. Having a strong online presence and using digital marketing strategies are important in 2017. But those aren’t the only ways to gain more patients. One of the best ways to attract people to your practice costs you nothing but time: referrals. Getting your current patients and other doctors to refer patients to your practice is actually pretty simple. It boils down to good communication and providing excellent care. Here are five specific ways to boost referrals to your practice.Read More

Helping Non-Adherent Patients Find Success with Contact Lenses

Katie Moyer

on

Patient Education

These patient education videos address top risks for the 41M contact lens wearers in the U.S.

Approximately 41 million U.S. adults wear contact lenses, according to a recent CDC study, along with more than 3 million adolescents. To eye doctors’ dismay, the data show that the vast majority of contact lens wearers engage in behaviors that put them at risk for serious eye infections and even blindness. Here’s a look at how you can help your contact lens patients develop healthier habits.Read More