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Patients need to know that lid hygiene products and services go beyond baby shampoo

Do your patients know what blepharitis is? Do they think Demodex is a type of sales presentation software? Would they confuse MGD with a common Chinese food additive? These may seem like silly questions to eye care professionals, but they’re important to consider for any provider looking to get better results from their practice marketing and patient education efforts.Read More

Get more patients by focusing on what’s important to them

Recently, we’ve discussed many ways to improve your practice’s marketing efforts. Having a strong online presence and using digital marketing strategies are important in 2017. But those aren’t the only ways to gain more patients. One of the best ways to attract people to your practice costs you nothing but time: referrals. Getting your current patients and other doctors to refer patients to your practice is actually pretty simple. It boils down to good communication and providing excellent care. Here are five specific ways to boost referrals to your practice.Read More

These patient education videos address top risks for the 41M contact lens wearers in the U.S.

Approximately 41 million U.S. adults wear contact lenses, according to a recent CDC study, along with more than 3 million adolescents. To eye doctors’ dismay, the data show that the vast majority of contact lens wearers engage in behaviors that put them at risk for serious eye infections and even blindness. Here’s a look at how you can help your contact lens patients develop healthier habits.Read More

These factors within doctors’ control make a difference to patients

As the battle over health care reform in the U.S. rages on, doctors may feel that there is little they can do to improve things in any significant way for their patients in the midst of all this uncertainty. A comfortable waiting room and a friendly smile can hardly fix anything, right? Actually, evidence shows those do make a difference to patients – and there are even more factors within doctors’ control to improve their patients’ visits and help them get the best care. Here’s a look at five.Read More

Patient education plays a critical role in easing tough medical situations

One of the hardest parts of a doctor’s job is telling patients something they do not want to hear. That could mean informing patients that you will not prescribe the opioids they have requested, or that the reason they are not getting better is because they are not complying with treatment recommendations, or that they are facing permanent vision loss. Delivering bad news is never easy. But there are some things you can do to help make difficult conversations with patients go more smoothly.Read More

More women than men have eye disease, including age-related macular degeneration, cataracts, and glaucoma. These numbers will only continue to increase, according to a study by the organization Prevent Blindness. As eye doctors know, prevention and early detection are crucial to lessening the effects of these diseases that can steal patients’ vision.Read More