Communication is becoming more digital, and more visual, every day. Video is rapidly becoming the preferred way for brands and businesses — including medical practices — to increase online visibility, convey expertise, and engage and educate potential customers and patients. According to data from Shutterstock and comScore:
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What’s on the horizon for health care technology in 2015? IT research and advisory firm Gartner, Inc., has predicted that tablets will be a big tech trend, as they can be used in many ways by businesses and medical practices to enhance and streamline processes — and they also have that “cool factor” that consumers appreciate. Mobile will also continue to be a top trend.

Tech-industry experts said at a recent panel that the Internet of Things, the sector for interconnected devices, will lead to big advancements in health care in the coming year. Data analytics and predictive technologies will enable more personalized medicine.
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The use of social media in health care is on the rise. Patients like to research their health online, and they want tech-savvy doctors. A recent survey found that 41 percent of people said social media would affect their choice of a specific doctor, hospital, or medical facility.

The evidence is clear: if you’re not yet a part of the conversation on social media, you should be. Smart health care providers are keeping up with their patients, using social media to enhance their practice’s visibility and to provide high-quality health information online. However, with doctors busier than ever, how do you make time for social media? Here are some tips on how to get started—quickly.Read More

Whether you are embracing technology in every area of your medical practice — from an EHR to cutting-edge diagnostic equipment — or just testing the waters with a practice Facebook page, there is one often-overlooked element that is critical to your success: your staff. To maximize your investment and see real results for your practice, you need a properly trained staff that’s comfortable with and knowledgeable about new technology, not disgruntled employees who see it as one more thing on their plates. How do you ensure your staff is up to speed? Read More

Doctors are not only increasing their use of mobile technology, but increasing numbers are bringing their own smartphones, tablets, and other personal devices to work. Recent surveys have found that about three-quarters of U.S. doctors are using their smartphones at work, and about 38 percent of those surveyed said they use both their smartphone and tablet for their jobs.

While more and more health care organizations expect and allow doctors to use their mobile devices for professional purposes, many are wary or uninformed about “Bring Your Own Device” (BYOD) in their offices. Practices are smart to develop a solid BYOD policy, since not doing so can be risky and lead to data breaches and even financial penalties. Here’s how to manage BYOD at your medical practice.Read More

Interesting new research has shown that in 2014, two-thirds of U.S. doctors own a tablet, smartphone, and a desktop or laptop computer. While it was once thought that tablets would replace smartphones, that has not turned out to be the case. Rather, doctors are using different tech for different purposes. They use desktops or laptops primarily for EHRs, smartphones to check email or look something up on an app, and tablets for journal reading, CME, and video, including patient education videos.

While the general consensus seems to be that overall, technology is improving health care, doctors walk a fine line between tech enhancing communication with their patients and detracting from it. Are screens helping or hurting your practice? The answer may lie in how you’re using them.Read More