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It starts with setting expectations and educating patients before the procedure

Patient satisfaction with cataract surgery is high. But there is always the chance of those rare patients who are not happy with their results. Blurred vision and glare are common complaints in patients with certain IOLs. Getting the best outcomes starts with asking the right questions, setting expectations, and educating patients about their options. And in 2018, that means showing patients what they can expect, not just telling them. Is your patient education the best it can be?Read More

With no cure in sight, ODs may be able to make an impact through patient education and early detection

More than 5 million Americans are living with Alzheimer’s disease. That number is expected to rise to as much as 16 million by 2050, according to the Alzheimer’s Association. One in 10 people age 65 and older has Alzheimer’s. The disease is the sixth leading cause of death in the U.S., killing more people each year than breast cancer and prostate cancer combined.Read More

Patients want solutions, but eye care providers aren’t being proactive enough

Eye care professionals: are you missing opportunities to help people suffering from screen-related eye strain? Studies say yes. At Vision Expo West 2017, we learned about a new study that highlighted a gap in eye care. Most U.S. consumers are very concerned about eye strain related to the use of digital devices. However, eye care providers aren’t addressing the issue enough. Why not, and what can be done about it?Read More

Not being able to see the board is only one eye-related issue that affects one in four young students

Eye doctors who treat young patients know the importance of eye care among school-age children. Statistics show that one in four children aged 5 to17 have a vision problem, according to the National Commission on Vision & Health (NCVH), which can profoundly impact learning.Read More

What your patients need to know about a new law aimed at those with hearing loss

A new law aims to make hearing aids cheaper and more widely used by making them available over-the-counter without a prescription or a doctor’s involvement. Is this good news for the estimated 48 million people who suffer from hearing loss? Or is this yet another example of marketing prevailing over medicine, similar to how online eyewear retailers are stepping on eye doctors’ toes? Read on to find out myths and facts about hearing loss and OTC hearing aids so you can better educate your patients on this topic.Read More

Eye doctors can help identify early hearing loss in at-risk patients, ensuring they get treatment

If our eyesight was failing, most of us would go see an eye doctor. And if our hearing was failing, most of us would…put off treatment for years, risking further deterioration and depression? It may seem hard to believe, but that’s exactly what the research indicates.Read More