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How to position yourself as a go-to source of health info instead

Do you think your patients are too smart to be influenced by health advice from celebrities? There’s no way educated adults would make medical decisions based on a viral Facebook post or an article about a movie star in the news, right? That’s what Valerie A. Jones, M.D., thought, too, until she Googled the HPV vaccine, curious to see what her patients might find. “I was disgusted, angry, and even saddened by what I found,” she wrote on KevinMD.com, describing the sensationalized, medically inaccurate stories that filled her search results.

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It starts with setting expectations and educating patients before the procedure

Patient satisfaction with cataract surgery is high. But there is always the chance of those rare patients who are not happy with their results. Blurred vision and glare are common complaints in patients with certain IOLs. Getting the best outcomes starts with asking the right questions, setting expectations, and educating patients about their options. And in 2018, that means showing patients what they can expect, not just telling them. Is your patient education the best it can be?Read More

With no cure in sight, ODs may be able to make an impact through patient education and early detection

More than 5 million Americans are living with Alzheimer’s disease. That number is expected to rise to as much as 16 million by 2050, according to the Alzheimer’s Association. One in 10 people age 65 and older has Alzheimer’s. The disease is the sixth leading cause of death in the U.S., killing more people each year than breast cancer and prostate cancer combined.Read More

Patients want solutions, but eye care providers aren’t being proactive enough

Eye care professionals: are you missing opportunities to help people suffering from screen-related eye strain? Studies say yes. At Vision Expo West 2017, we learned about a new study that highlighted a gap in eye care. Most U.S. consumers are very concerned about eye strain related to the use of digital devices. However, eye care providers aren’t addressing the issue enough. Why not, and what can be done about it?Read More

Not being able to see the board is only one eye-related issue that affects one in four young students

Eye doctors who treat young patients know the importance of eye care among school-age children. Statistics show that one in four children aged 5 to17 have a vision problem, according to the National Commission on Vision & Health (NCVH), which can profoundly impact learning.Read More